Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading [...]
Here are 4 short, but powerful things you should know: 1. Amazon: New Advertising on ChatGPT Amazon is among the first to advertise on ChatGPT. They are directing shoppers back to their own storefront rather than relying on ChatGPT’s native [...]
Key Takeaways A videolog is a physical direct-mail package with a built-in video screen that begins playing automatically when the recipient opens it. Videologs are especially effective for marketing to a small, carefully selected, high-value B2B or B2C audience. Because [...]
Key Takeaways Marketers are piling into AI tools and AI-driven platforms at peak hype, echoing the pattern that burned investors when the tech bubble corrected in 2022. AI is already embedded throughout modern marketing. Your ad platforms, targeting, bidding, and [...]
Key Takeaways SurfControl faced well-funded competitors that overwhelmed MIS and IT managers with advertising, direct mail, email, and sales calls. The main marketing challenge was not only a limited budget but also that technical managers often recommended solutions without having [...]
