Here are 6 short, but powerful things you should know: Amazon Says Customers Make 3X More Purchases on Alexa+ Amazon says its generative AI push is already changing how people interact with its voice assistant. Customers are now completing three [...]
Key Takeaways: • Videologs (video direct mail devices) can generate extraordinary response rates—like 32%+ when used correctly • They break through skepticism, clutter, and “I don’t have time” objections instantly • Ideal for high-value prospects, hard-to-reach audiences, and complex offers [...]
Key Takeaways: • OpenAI advertising is the birth of a new media channel: conversational advertising • These are high-intent prospects actively asking what to buy • Early advertisers gain massive, lasting advantage • Entry is still limited—but accessible now through [...]
Key Takeaways Multichannel marketing dramatically outperforms single-channel campaigns—this case generated a $9.57:$1 ROI. Integration is the key: combining landing pages, email, digital ads, video, and direct mail multiplies response. Data targeting (especially transactional “buy-a-like” modeling) can achieve 95%+ audience match [...]
Key Takeaways: • Your in-house prospect list is often your most valuable asset. • Prospects who previously showed interest can outperform cold lists dramatically. • Recency matters — but even older prospects outperform compiled lists. • Testing proves that database [...]
