Testing Corner: Commonly Used Call to Action (CTA) Put to the Test—an 87.5% Difference!

Avoid the fear-factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information-gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it works. So … Read More

Testing Corner: Price v. Revenue Test

posted in: Test Results | 0

A web-based information publisher tested its price points with very interesting results. For unlimited access to its website, the publisher’s control was $69.95. Several different fees were suggested and then equally rotated among site visitors. Here are the results. Price … Read More

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