by DMU | Jul 16, 2019 | Test Results
Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, including editorial vs rich design and with a video picture vs. without. Finally, we tested the headlines. Here were our results: We know editorial ads work better... 
by DMU | May 14, 2019 | Advertising & Marketing, digital marketing, Test Results
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? #1 – There are some really bad candidates for President. #2 – Time to sell? #3 – Crash warning signals ahead? Which do you think got... 
by DMU | Apr 25, 2019 | Advertising & Marketing, Blog, Test Results, Website/Landing Page Strategies and Tactics
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to grab your prospects’ attention and... 
by DMU | Apr 1, 2019 | Integrated Marketing, Latest Direct Mail, New Strategies and Tactics, Test Results
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a 66% higher response than... 
by DMU | Mar 20, 2019 | Advertising & Marketing, Successful Marketing Campaigns, Test Results, Uncategorized
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy and your email subject lines. Take a look at the following test I ran for an email... 
by DMU | Mar 5, 2019 | digital marketing, New Strategies and Tactics, Test Results
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. You might try to guess what will get the... 