Testing Corner: To Price or Not to Price?

Testing Corner: To Price or Not to Price?

You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show the price” group argues that placing the price...
Testing Corner: Do Floaters Really Work?

Testing Corner: Do Floaters Really Work?

At first, it looks like a pop-up, but it’s not. The floater is a separate document that float on top of a web page. (It’s also sometimes called a pop-over.) You can achieve the look right in your HTML code and users and ISPs can’t block or ban them like they can a...
Testing Corner: Do Questions Work?

Testing Corner: Do Questions Work?

Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is crucial to improving your response. One concept is that using a question in the headline is dangerous. Unless your audience can only answer “yes,” (or at...