Test Results Archives -

Testing Corner: Surprising Results Show the Power of Testing

by DMU | Jan 8, 2019 | digital marketing, New Strategies and Tactics, Successful Marketing Campaigns, Test Results

Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it’s not. It’s a sales piece – an...

Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover

by DMU | Dec 13, 2018 | Blog, Latest Direct Mail, Test Results

Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as teaser copy, price, offer or format), you can see what makes a difference, and...

Testing Corner: Little Differences on Your Website Mean Significant Results

by DMU | Nov 19, 2018 | Advertising & Marketing, New Strategies and Tactics, Test Results, Website/Landing Page Strategies and Tactics

The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know of many marketers who routinely use their...

Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales

by DMU | Nov 7, 2018 | Advertising & Marketing, Test Results

Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three price points for one of its publications. Three of the prices were within 5 cents of each other. The biggest range in price was 50 cents. But the results...

Testing Corner: Long Copy or Short Copy?

by DMU | Oct 15, 2018 | Blog, Direct Response Copy Tips, Test Results

For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not...

Testing Corner: Email Subject Lines That Boost Response

by DMU | Jul 12, 2018 | Test Results

Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client:...