by Craig Huey | Dec 17, 2020 | Test Results
Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to try an online personality testing site called... 
by Craig Huey | Jul 29, 2020 | Test Results
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines have better response... 
by Craig Huey | Jul 9, 2020 | Test Results
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by years of testing. But,... 
by Craig Huey | Jun 11, 2020 | Test Results
So, does multichannel marketing improve email response? My team at CDMG tested a client’s email campaign by sending to: Email names only. Email names that also got a direct mail piece, banner ad, and Facebook ads. What were the results of the email campaign?... 
by Craig Huey | Apr 25, 2020 | Test Results
To maximize the number of leads, you never want to ask for too much information. Any time you do ask for more information you will have a decrease in leads. But if you simply ask for their name and say email address, you will be able to maximize your response. To... 
by Craig Huey | Apr 10, 2020 | Test Results
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show the price” group argues that placing the price... 