by Craig Huey | Mar 12, 2020 | Test Results
At first, it looks like a pop-up, but it’s not. The floater is a separate document that float on top of a web page. (It’s also sometimes called a pop-over.) You can achieve the look right in your HTML code and users and ISPs can’t block or ban them like they can a...
by Craig Huey | Feb 26, 2020 | Test Results
Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is crucial to improving your response. One concept is that using a question in the headline is dangerous. Unless your audience can only answer “yes,” (or at...
by Craig Huey | Feb 13, 2020 | Test Results
Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, beautifully designed...
![[Testing corner] Picking the Right Price Can Dramatically Boost Your Sales](https://cdmginc.com/wp-content/uploads/2020/01/Testing-corner.jpg)
by Craig Huey | Jan 17, 2020 | Test Results
A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that they tested three difference options … $19.97 $19.99...
![[Testing Corner] How to Stop Losing Sales in the Final Stretch](https://cdmginc.com/wp-content/uploads/2019/12/Testing-Corner.jpg)
by Craig Huey | Dec 5, 2019 | Test Results
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer didn’t complete the sale, they got an email follow-up message...
by Craig Huey | Nov 9, 2019 | Test Results
A picture says a thousand words. The right picture grabs your prospects by the eye balls, engages them, and together with great direct response copy, turns them into buyers. Case in point: We tested three different images in Facebook ads for our client World...
