by Craig Huey | Oct 22, 2019 | Test Results
Upsells are a great way to increase income for your company. Biblical Archaeology Review, for example, has an interesting upsell that has increased their profits tremendously. In marketing their online product, this is what they charge: Digital magazine only –... 
by Craig Huey | Oct 8, 2019 | Advertising & Marketing, Test Results
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner ads offer great ROI when combined with retargeting. Let me show you a test where I increased the banner ad response rate by 187%. In fact, most of... 
by Craig Huey | Sep 9, 2019 | Test Results
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the magalog is what helped Health Alert gain massive success and grow into a multimillion dollar corporation. In one test, we tested three covers: Magalog A... 
by Craig Huey | Jul 29, 2019 | Successful Marketing Campaigns, Test Results
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line, in this case, had to be tame enough for regulatory agencies and to... 
by Craig Huey | Jul 16, 2019 | Test Results
Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, including editorial vs rich design and with a video picture vs. without. Finally, we tested the headlines. Here were our results: We know editorial ads work better... 
by Craig Huey | May 14, 2019 | Advertising & Marketing, digital marketing, Test Results
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? #1 – There are some really bad candidates for President. #2 – Time to sell? #3 – Crash warning signals ahead? Which do you think got... 