Supercharge your response and ROI by sending a direct mail piece to prospects who visited your website or landing page and left without taking action.

How?

With direct mail retargeting (DMRT).

One of the great new innovations in integrated multichannel marketing strategies is using direct mail retargeting (DMRT).

Direct mail retargeting lets you match website or landing-page visitors to a physical mailing address we provide so you can follow up with a direct mail piece to your hot prospect.

Sending a mail piece after a prospect has engaged with you online is a powerful tool I use with my clients… because it works so well.

Why does it work so well?

Your prospect already saw your offer and responded by going to your website. They may have been close to buying or requesting information. They just need a little push. A timely piece of mail gives them another reason to act and ignite the sale.

Integrating direct mail with your landing page or website consists of:

1. Send direct mail immediately to your online prospects – it’s easy.

Your prospect saw your offer but didn’t order. Then your mail piece arrives with the benefit that caught their attention and a clear way to respond.

Direct mail will spark the sale. The magic of DMRT is the high response rate. All of a sudden, they get your direct mail piece… and then respond with your new lead or sale.

2. Make it easy to get back to your offer.

Most prospects order from the Call to Action (CTA) on the direct mail piece. But some will return to the landing page to order.

You should provide a URL similar to the one they visited but streamlined to order.

Here is an infographic to better understand the process:

The landing page should pick up where the mail piece left off. Make the offer easy to recognize and the next step easy to take.

3. Reinforce one powerful offer.

Your digital and direct mail messages should work together. Use the same unique selling proposition and reinforce the benefit that makes the offer worth acting on.

Then ask yourself one question. Is your offer enticing enough to bring your prospect back?

You already spent money getting prospects to your offer on the landing page or website. A direct mail follow-up can help you get more from that investment and generate higher ROI.

Action:

Ask Michael with CDMG to help you plan your first direct mail retargeting test.

Send him the URL of a product or landing page where you’re getting traffic but want more orders or leads.

CDMG can handle the DMRT setup, direct response copy and design, printing, mailing, and results analysis.

Contact Michael at 615-933-4647 or email him at [email protected].

FAQs:

Q: What is direct mail retargeting?
A: Direct mail retargeting follows up with eligible website visitors by sending a physical mail piece after an online visit or action. The campaign uses a mailing address CDMG provides.

Q: What should a direct mail retargeting piece include?
A: Reinforce the offer and benefit the prospect saw online. Give them one clear call to action and an easy way to respond, such as a short, trackable URL or a QR code that leads directly to the offer.

About Craig Huey

Craig Huey is one of America’s leading direct response marketing and advertising experts. He is the founder and president of Creative Direct Marketing Group (CDMG), a direct response advertising and marketing agency specializing in direct mail, digital, and multichannel campaigns. CDMG has worked with hundreds of companies, helping them generate leads, sales, and measurable results through targeted, data-driven marketing. Craig is also the publisher of the Direct Marketing Update, a newsletter read by marketing professionals, business owners, and executives who want to stay ahead of the latest trends in direct response marketing.

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