Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine tastings, and I've discovered wine companies' marketing strategies as I visit. So, I watched the wine market closely and found [...]
Testing is the key to ROI success. I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50 years of age and older. [...]
Advertisers have found that podcasts are some of the best ROI media they use. 135 million Americans listen to podcasts monthly. The typical consumer listens to 8.3 episodes a week. 15% of podcast listeners say they stick to their current [...]
