Key Takeaways Accountability is becoming more important. Measure leads, sales, conversions, ROI, and ROAS—not simply impressions. Direct mail produces outstanding ROAS, often better than digital. Advanced AI data and multi-channel integration make it substantially more sophisticated than traditional mass mailing. [...]
Key Takeaways ChatGPT advertising has reached a significant revenue milestone. An early advertiser’s reported 3x ROAS supports testing. Relevant copy and disciplined measurement should drive your decisions. Your next customer may be asking ChatGPT what to buy. Will [...]
Key Takeaways Review customer concerns. Your strongest message begins with what matters to buyers now. Look for competitive gaps. Turn an unresolved customer problem into a provable advantage. Measure beyond ROAS. Include margins, acquisition costs, refunds, and repeat business. Reinvent [...]
