ROAS

ChatGPT Ads Hit a $1 Billion Annual Revenue Pace: 3 Things Every Marketer Should Know Before Competitors Get Ahead

Key Takeaways ChatGPT advertising has reached a significant revenue milestone. An early advertiser’s reported 3x ROAS supports testing. Relevant copy and disciplined measurement should drive your decisions. Your next customer may be asking ChatGPT what to buy. Will [...]

By Craig Huey|2026-09-03T10:17:19-06:00September 3, 2026|Advertising & Marketing, ChatGPT, Copy Tips, ROAS|

The 3 Rs of Marketing Every CEO and Marketing Director Should Know in an Uncertain Economy

Key Takeaways Review customer concerns. Your strongest message begins with what matters to buyers now. Look for competitive gaps. Turn an unresolved customer problem into a provable advantage. Measure beyond ROAS. Include margins, acquisition costs, refunds, and repeat business. Reinvent [...]

By Craig Huey|2026-09-03T09:44:34-06:00September 3, 2026|Advertising & Marketing, ROAS, USPS|