Key Takeaways Small visual changes can make a measurable difference in advertising response. Test one element at a time to identify what drives better results. The photo showing a man looking down with his eyes shut outperformed the alternative. Test [...]
Key Takeaways Build your marketing around a sale. Your advertising, offer, landing page and checkout should work together to turn prospects into customers. Target buying behavior. Transactional data can help you identify prospects based on what they purchase, not simply [...]
Key Takeaways Make your USP clear. Explain why a prospect should choose you and connect that difference to a benefit they want. Tell a story that helps sell. Build an emotional connection while giving prospects a reason to believe your [...]
Key Takeaways AI search tools often favor large companies, making it harder for small businesses to get recommended. Answer engine optimization (AEO) helps AI understand your business, expertise, products, and competitive advantages. Build credibility with specific expertise, authentic customer reviews, [...]
▶ Key Takeaways One of the companies my team at CDMG works with experienced a dramatic increase in e-commerce transaction activity after our marketing campaign went live. Monthly transactions rose from a three-month pre-campaign baseline of 54.69 to 461 at [...]
