▶ Key Takeaways One of the companies my team at CDMG works with experienced a dramatic increase in e-commerce transaction activity after our marketing campaign went live. Monthly transactions rose from a three-month pre-campaign baseline of 54.69 to 461 at [...]
Key Takeaways Coordinate your channels around one core offer and message. Use repeated exposure to build recognition and confidence. Let each channel reinforce the others. Measure total campaign costs against qualified leads and sales. Give hesitant prospects additional reasons to [...]
Key Takeaways Use a bookalog to explain your offer and build credibility. Lead with benefits that matter to your reader. Make every page easy to read. Choose an author with relevant expertise. Include a personal introductory letter. Support your claims [...]
Key takeaways Answer “What’s in it for me?” immediately. Put your strongest relevant benefit up front. Connect features to practical or emotional benefits. Use specifics you can substantiate. Support your promises with proof. Carry the benefit into your call [...]
Key Takeaways American Express Publishing tested four prices for the same publication. A price of $19.99 generated 10% more sales than the $19.95 control. The lowest tested price—$19.49—produced the worst results. A lower price does not automatically produce more [...]
