Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps to success. During a recession, response rates generally go down for most products and services. That was the case in [...]
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. And worse, you don’t build a database for future profits. It’s like being in chains, totally dependent [...]
There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a [...]
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they [...]
The “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to [...]
