Key Takeaways AI search tools often favor large companies, making it harder for small businesses to get recommended. Answer engine optimization (AEO) helps AI understand your business, expertise, products, and competitive advantages. Build credibility with specific expertise, authentic customer reviews, [...]
Key Takeaways Start with the right data. Product interest alone does not identify your best subscription prospects. Coordinate your channels. Digital advertising, email, direct mail, and video should reinforce the same offer. Use direct mail throughout the customer relationship. Test [...]
-Key Takeaways Don’t treat everyone over 50 as one market. Segment by age, interests, behavior, transactions and media responsiveness. Use direct response, not vague image advertising. Give prospects a specific reason to respond and measure the results. Think multichannel. Direct [...]
Key Takeaways Your visitor should understand who you are, what you offer, and why it matters within seconds. A landing page should be copy-driven and conversion-focused—not cluttered with unnecessary navigation and design distractions. Every page needs a clear unique selling [...]
Here are 7 short, but powerful things you should know: 1. Most Used AI Chatbots Americans report using ChatGPT far more than other chatbots. Here is the % of U.S. adults who say they ever use the following AI chatbots, [...]
