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The 2021 Advertising Boom

The 2021 Advertising Boom

by Craig Huey | Jan 27, 2022 | Advertising & Marketing, digital marketing, Internet, Website/Landing Page Strategies and Tactics

Where $161.5 Billion is Going The advertising industry saw a historic boom in 2021. 2022 is expected to be better. The advertising industry is seeing this boom on both the national level and local level. Local includes for example: The overall local U.S. advertising...
Testing: Teases That Make a Difference

Testing: Teases That Make a Difference

by Craig Huey | Jan 26, 2022 | Direct Response Copy Tips, Integrated Marketing, Internet, Website/Landing Page Strategies and Tactics

Good tease copy always generate response The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline B read: “The secrets of making...
Top 10 DMU Articles of 2019

Top 10 DMU Articles of 2019

by Craig Huey | Dec 27, 2019 | Advertising & Marketing, Blog, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics

These are the top articles of 2019 you had to read. These are the ones that were the most controversial. They got the most comments or forwards. They are 2019 all-stars. You don’t want to miss this! 10. Death of Direct Mail? 9. 7 Critical Insights for Marketing to...
Web Response Secret: Landing Page vs. All-In-One Websites [video]

Web Response Secret: Landing Page vs. All-In-One Websites [video]

by Craig Huey | Oct 15, 2019 | Advertising & Marketing, New Strategies and Tactics, Website/Landing Page Strategies and Tactics

A landing page is one of the most effective, efficient and powerful ways to generate a lead or make a sale. With a product landing page, you’re able to focus your message on your target audience without navigation distractions, using direct response sales copy and...
How to Create a Winning Landing Page [Video]

How to Create a Winning Landing Page [Video]

by Craig Huey | Sep 9, 2019 | Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics

How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have: Strong direct response copy Winning testimonials Videos...
7 Critical Rules for Increasing Your Website or Landing Page Response with a Floater

7 Critical Rules for Increasing Your Website or Landing Page Response with a Floater

by Craig Huey | Jul 16, 2019 | New Strategies and Tactics, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics

One of the tools we use for our clients’ websites and landing pages is a “floater.” It looks and feels like a pop-up, but it isn’t. The primary purpose of a floater is to build your email list. And it makes for a 50% or more increase in the...
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Recent Posts

  • 5 Major Trends with Podcasts… Why Marketers and Advertisers Are Closely Watching Winners and Losers
  • [VIDEO] How You Can Increase Your Response With Magalogs
  • [Case Study] How to Generate Leads from the Toughest Prospects
  • Alternative Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
  • Testing Corner: Which Headline Increased Response by 61%?
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