Key Takeaways Multichannel marketing generated 11,377 paid customers in three months in this campaign. Direct mail contributed 2,057 buyers and deserves consideration alongside digital. The Newsalog produced the lowest cost per sale. Test formats before assuming which channel will win. [...]
▶ Key Takeaways One of the companies my team at CDMG works with experienced a dramatic increase in e-commerce transaction activity after our marketing campaign went live. Monthly transactions rose from a three-month pre-campaign baseline of 54.69 to 461 at [...]
Key Takeaways Coordinate your channels around one core offer and message. Use repeated exposure to build recognition and confidence. Let each channel reinforce the others. Measure total campaign costs against qualified leads and sales. Give hesitant prospects additional reasons to [...]
Key Takeaways The next two years may bring the most significant changes in direct response marketing since the rise of the Internet. Companies that prepare today will gain a meaningful competitive advantage tomorrow. Connected TV (CTV) is rapidly evolving into [...]
Key Takeaways Marketing in an age of skepticism requires you to give customers and prospects a reason to lower their resistance and pay attention. Value-Added Marketing (VAM) gives something genuinely useful, desirable or worth keeping before—or in addition to—asking for [...]
