Interactive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted prospects - to engage with ads directly from their TV screen — to: buy products request more info download an [...]
The use of benefits should not be reserved just for body copy and bullets. Start your ad, video, landing page, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline [...]
The results were stunning… and useful. YouGov released an online shopping survey. Here are the top 4 findings: Free Shipping 89% of Americans say free shipping is important to their online purchasing. Free Shipping Upsell 72% of women who shop [...]
Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small [...]
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have [...]
