How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]

How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]

by | May 21, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns

Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail....
Instagram – Your Social Media “Power Tool” for Expanding Your Prospect Universe, Lifting Response and Boosting Profits

Instagram – Your Social Media “Power Tool” for Expanding Your Prospect Universe, Lifting Response and Boosting Profits

by | May 7, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns

Instagram is more than just a tool for seeing what your friends are up to, or posting beautiful photos. Think of it as a powerful, far-reaching catalog that can reach a wide range of prospects who are likely to respond to your offer. Not only that, but you can post...
New Launch: More than ½ Million New Customers—Turning a Start-up into a Multi-Million Dollar Company

New Launch: More than ½ Million New Customers—Turning a Start-up into a Multi-Million Dollar Company

by | Apr 30, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns, Uncategorized

Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble was that George...