Facebook (and Google) have no intention of making it easy for anyone selling a product or a service to do so on their platform. There are rules and guidelines, and they’re enforced with an iron fist. The digital marketing landscape as a whole is becoming more and more...
If you love liberty, then you won’t want to miss what I’m about to tell you. It’s a piece of exciting news about the nation’s largest conference for libertarians and conservatives….joined by over 2,000 liberty-loving Americans….and 250+ speakers. It’s FreedomFest...
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers, who must reach a very specific audience with their offer and know how to get prospects to say YES to...
Why a direct response ad agency can… Supercharge your growth Cut your risk Lower your cost per lead/sale Marketing and advertising by yourself without an outside perspective can lose you time and money. That’s why you should consider a direct response (not...
I love AdWords. For most of my clients, I recommend using them. But not always. Sometimes direct mail or email is great, but AdWords isn’t. Never use AdWords when: Your product is too specific or specialized for the general audience. Your keywords cannot be specific...
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of...
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