Skip to content

Email Marketing

Email Marketing

11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy

Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. [...]

How TheStreet.com Turned its Marketing and Product Launches Around

When I got the call from TheStreet.com, they were unsure what to do.  Sales were going down. Competition was increasing. It was the middle of a recession/down market.  Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens [...]

Premium Boost Response for Direct Mail, Email, Pre-Rolls, Meta, Native Ads-Really Everything – How Wine of the Month Club and Other Companies Boosted Response Using Premiums 

Premiums are a secret weapon to supercharging your response.  Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response.  When choosing your premium, keep in mind that test after test has shown that [...]

By |2025-04-04T07:11:01-06:00March 6, 2025|Direct Mail, Email Marketing, Facebook/Social Media, Pre-Roll|

600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar E-Commerce Success Story

Let me tell you about a new product launch that pulled in over 600,000 new customers… even during a recession! What made this so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. [...]

Go to Top