Product Launch Marketing: 3 Tips to Accelerate Your Launch

Product Launch Marketing: 3 Tips to Accelerate Your Launch

Harvard Business School’s Clayton Christensen, estimates that each year there are 30,000 or more new consumer products that are launched into markets each year, of which around 95% of those products fail. Christensen goes on to point out one flaw that individuals tend to focus on when marketing a product. He identified that companies focus in on the wrong method to build a buyer persona.