Key Takeaways Direct response copy is the engine behind every campaign that produces measurable results. It doesn't matter how sophisticated your targeting is — if the words don't work, nothing else does. Clarity beats cleverness every time. The most common [...]
Here are 4 short, but powerful things you should know: 1. Snapchat Bans AI Videos Snapchat is banning AI-generated videos from its Spotlight platform. The Spotlight product surfaces trending and original content from creators and studios. 2. Direct Mail Boom [...]
Here are 7 short, but powerful things you should know: 1. Most Used AI Chatbots Americans report using ChatGPT far more than other chatbots. Here is the % of U.S. adults who say they ever use the following AI chatbots, [...]
Key Takeaways The next two years may bring the most significant changes in direct response marketing since the rise of the Internet. Companies that prepare today will gain a meaningful competitive advantage tomorrow. Connected TV (CTV) is rapidly evolving into [...]
Key Takeaways Marketers are piling into AI tools and AI-driven platforms at peak hype, echoing the pattern that burned investors when the tech bubble corrected in 2022. AI is already embedded throughout modern marketing. Your ad platforms, targeting, bidding, and [...]
