SurfControl

Testing Corner: Graphics-Driven vs. Copy-Driven—Which Will Produce the Better Response?

Key Takeaways Testing replaces opinions and assumptions with measurable marketplace evidence. Test one meaningful variable at a time so you can identify what caused the difference in response. Headlines, graphics, offers, prices, formats, audiences, calls to action, and marketing channels [...]

By Craig Huey|2026-07-28T18:50:39-06:00July 27, 2026|Headlines, Magalog, Successful Marketing Campaigns, SurfControl, Testing Corner|

How One B2B “Magalog” Bypassed the Gatekeepers—and Reached the Real Corporate Decision-Makers: 11 Key Things Every President or Marketing Executive Should Know

Key Takeaways SurfControl faced well-funded competitors that overwhelmed MIS and IT managers with advertising, direct mail, email, and sales calls. The main marketing challenge was not only a limited budget but also that technical managers often recommended solutions without having [...]

By Craig Huey|2026-07-23T19:07:48-06:00July 23, 2026|Advertising & Marketing, B2B, Magalog, Successful Marketing Campaigns, SurfControl|