Key Takeaways The direction a person’s face is pointed deserves testing. In this comparison, the photo with the man looking down and his eyes shut outperformed the photo with the man looking straight ahead and his eyes open. Small visual [...]
Key Takeaways Reading your copy out loud is one of the fastest ways to uncover weaknesses and improve response. Copy that looks good on a screen may sound stiff, confusing, repetitive, or unnatural when spoken. Read every ad, landing page, [...]
▶ Key Takeaways Small changes can produce large increases in response. A white background outpulled a colored background by more than 65% in the test discussed here. “Download Your FREE Report Now” outpulled “Click Here” by 56.76%. Specific, benefit-oriented calls [...]
Sales were falling. Advertising revenue was disappearing. Competitors were retreating. Here is how a bold, accountable direct-response strategy helped TheStreet.com create new revenue, launch four premium products, and gain market share. Key Takeaways A declining market does not automatically require [...]
▶ Key Takeaways A magalog looks like a magazine but sells like your best salesperson. More than 100 million have been mailed—and they continue to outperform every other form of direct mail while delivering a better ROI than digital and [...]
