Key Takeaways Political ad spending is projected to hit between $10.4 billion and $11.8 billion during the 2026 election cycle. Response rates often drop during heavy political advertising periods. Marketing costs rise because of overcrowded media channels. Smart marketers suppress [...]
Key Takeaways Videologs (video direct mail devices) can generate extraordinary response rates—like 32%+ when used correctly They break through skepticism, clutter, and “I don’t have time” objections instantly Ideal for high-value prospects, hard-to-reach audiences, and complex offers (B2B or B2C) [...]
Key Takeaways: Over-personalization reduces response faster than under-personalization in direct mail. The type of data used matters more than the volume of data used. The P.S. is still one of the highest-leverage personalization zones in direct mail. High-quality handwritten execution [...]
Key Takeaways: • The last week of December and early January consistently deliver one of the highest response windows of the year for both B2C and B2B marketers. • The seasonality spike is predictable—but only if you time each medium [...]
Key Takeaways: A “life note” is a short, personal-looking small insert in a visually folded direct mail package designed to “lift” response by creating curiosity, credibility, and emotional connection. In an age of skepticism and digital overload, the personal tone [...]
