Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in marketing to this audience … and how we helped them expand their message...
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across,...
Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. That’s how we have...
We love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges we’ve overcome is when a company wants to project a certain image, but not sacrifice response. Let’s look at an example. The magazine...
SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, we showed...
My staff and I are now winners of 91 awards! We are really proud of the latest one, which recognized the effectiveness of one or most recent campaigns that produced 30% response rates. The Summit International Award judges recognized that this campaign was truly...
