Testing Corner: The Power of Current Events

Testing Corner: The Power of Current Events

Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients.   #1 – There are some really bad candidates for President. #2 – Time to sell? #3 – Crash warning signals ahead?   Which one do you think won?   #1 got 326%...
How to Honor Your Brand Without Sacrificing Responses

How to Honor Your Brand Without Sacrificing Responses

We love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges we’ve overcome is when a company wants to project a certain image, but not sacrifice response. Let’s look at an example. The magazine...