Programmatic ad buys are easy but costly in ad spend and result in less response. In fact, marketers could save, at minimum, $13 billion by cutting click-bait websites from their ad spends using programmatic ad buys. Here is the problem. [...]
What works best: text messages or email? Here are some great test results. The marketer is a direct to consumer wine company. First, most D2C wine marketers have an email list of around 10,000. The latest test results show of [...]
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… even during a recession! What made it so successful? Three words — Direct response strategies. The product is a nutritional supplement [...]
There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a [...]
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. It’s like being in chains, totally dependent on retail decision. Breaking free is good for the bottom [...]
