![Top 10 Super Bowl Ads Every Marketer Should Know [video]](https://cdmginc.com/wp-content/uploads/2019/02/superBowl_ads.jpg)
by DMU | Feb 5, 2019 | Direct Response TV and Radio, Successful Marketing Campaigns
This year’s Super Bowl game itself was a let-down. But how did the ads do? Just like last year, most TV commercials just didn’t make the cut as effective advertisements. Instead of selling, they focused on entertainment. As a marketer, your job is to sell.... 
by DMU | Jan 29, 2019 | Advertising & Marketing, Direct Response TV and Radio
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over ten years, I have created over 300 TV commercials... 
by DMU | Nov 27, 2018 | Direct Response TV and Radio, New Strategies and Tactics
In a digital age where video and Facebook are the rage, what’s become of TV commercials and infomercials? Is the infomercial dead? Hardly. In fact, with today’s technology and increased cable reach, the opportunity to sell by long-form video has never been better.... by DMU | Feb 7, 2018 | Advertising & Marketing, Direct Response TV and Radio, Facebook/Social Media, Successful Marketing Campaigns
About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may have been a result of political reasons (2017’s controversy over taking a knee). The Super Bowl is still the most watched... by DMU | Jan 9, 2018 | Advertising & Marketing, Direct Response TV and Radio, New Strategies and Tactics, Successful Marketing Campaigns
One of the most profitable media available today for high response rates is the use of direct response television. Direct response TV is used to generate leads and sales. It’s also used successfully as a means to push open retail distribution. It has been and... by DMU | Oct 17, 2017 | Blog, Direct Response TV and Radio, New Strategies and Tactics, Successful Marketing Campaigns
I love direct response TV. And so do hundreds of direct response marketers. Direct response television is still one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or... 