by DMU | Jun 11, 2019 | Advertising & Marketing, Direct Response TV and Radio, New Strategies and Tactics
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at parents, and... 
by DMU | Apr 15, 2019 | Advertising & Marketing, Direct Response TV and Radio, Integrated Marketing
TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and visited them in New York. The goal: to grow, expand and make more money. The Challenge My CDMG team and I were asked to create a campaign to: Set apart... ![Top 10 Super Bowl Ads Every Marketer Should Know [video]](https://cdmginc.com/wp-content/uploads/2019/02/superBowl_ads.jpg)
by DMU | Feb 5, 2019 | Direct Response TV and Radio, Successful Marketing Campaigns
This year’s Super Bowl game itself was a let-down. But how did the ads do? Just like last year, most TV commercials just didn’t make the cut as effective advertisements. Instead of selling, they focused on entertainment. As a marketer, your job is to sell.... 
by DMU | Jan 29, 2019 | Advertising & Marketing, Direct Response TV and Radio
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over ten years, I have created over 300 TV commercials... 
by DMU | Nov 27, 2018 | Direct Response TV and Radio, New Strategies and Tactics
In a digital age where video and Facebook are the rage, what’s become of TV commercials and infomercials? Is the infomercial dead? Hardly. In fact, with today’s technology and increased cable reach, the opportunity to sell by long-form video has never been better.... by DMU | Feb 7, 2018 | Advertising & Marketing, Direct Response TV and Radio, Facebook/Social Media, Successful Marketing Campaigns
About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may have been a result of political reasons (2017’s controversy over taking a knee). The Super Bowl is still the most watched... 