With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multiple platforms to increase response rates further. Write...
Direct response TV is booming, thanks to the novel coronavirus. Two factors have collided … Firstly, many mainstream marketers have stopped their marketing and advertising, including malls, travel services, and airlines … and this has created a huge degrease in the...
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multi platforms to increase response rates further. Write and...
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at parents, and...
TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and visited them in New York. The goal: to grow, expand and make more money. The Challenge My CDMG team and I were asked to create a campaign to: Set apart...
This year’s Super Bowl game itself was a let-down. But how did the ads do? Just like last year, most TV commercials just didn’t make the cut as effective advertisements. Instead of selling, they focused on entertainment. As a marketer, your job is to sell....
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