![[Video] The Response-Boosting Device That Just Keeps Giving](https://cdmginc.com/wp-content/uploads/2020/04/CDMG.png)
by Craig Huey | Apr 3, 2020 | Direct Response TV and Radio
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multiple platforms to increase response rates further. Write...
by Craig Huey | Apr 3, 2020 | Direct Response TV and Radio
Direct response TV is booming, thanks to the novel coronavirus. Two factors have collided … Firstly, many mainstream marketers have stopped their marketing and advertising, including malls, travel services, and airlines … and this has created a huge degrease in the...
by Craig Huey | Nov 15, 2019 | Direct Response TV and Radio, Uncategorized
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multi platforms to increase response rates further. Write and...
by Craig Huey | Jun 11, 2019 | Advertising & Marketing, Direct Response TV and Radio, New Strategies and Tactics
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at parents, and...
by Craig Huey | Apr 15, 2019 | Advertising & Marketing, Direct Response TV and Radio, Integrated Marketing
TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and visited them in New York. The goal: to grow, expand and make more money. The Challenge My CDMG team and I were asked to create a campaign to: Set apart...
![Top 10 Super Bowl Ads Every Marketer Should Know [video]](https://cdmginc.com/wp-content/uploads/2019/02/superBowl_ads.jpg)
by Craig Huey | Feb 5, 2019 | Direct Response TV and Radio, Successful Marketing Campaigns
This year’s Super Bowl game itself was a let-down. But how did the ads do? Just like last year, most TV commercials just didn’t make the cut as effective advertisements. Instead of selling, they focused on entertainment. As a marketer, your job is to sell....
