About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may have been a result of political reasons (2017’s controversy over taking a knee). The Super Bowl is still the most … Read More
One of the most profitable media available today for high response rates is the use of direct response television. Direct response TV is used to generate leads and sales. It’s also used successfully as a means to push open retail … Read More
I love direct response TV. And so do hundreds of direct response marketers. Direct response television is still one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits … Read More
In case you missed “22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers,” you can still watch a replay of this free, no obligation webinar here. Don’t miss the opportunity to discover secrets and tactics you can use … Read More
I have been in the advertising and direct marketing business for over 40 years as an owner of an ad agency and winner of 79 awards. I have clients all over the world, and I have made them very rich … Read More
![7 Surprising Advertising and Political Lessons from Super Bowl 2017 [Video]](https://cdmginc.com/wp-content/uploads/2017/02/6-1-846x400.jpg)
About 111 million people watched SuperBowl 51. There was a lot of drama from a memorable game … a suspenseful half-time … and ads that produced controversy. Advertisers paid around $5 million for a 30-second spot. Was it worth it? … Read More
![Pre-Roll Profits: The Commercial Before the Video [Video]](https://cdmginc.com/wp-content/uploads/2017/02/4-1-846x400.jpg)
One of the growing media used to target a specific audience is the commercial used before you watch a video: a pre-roll. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with … Read More
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have … Read More
![Videologs: The Next Breakthrough in Direct Marketing [Video]](https://cdmginc.com/wp-content/uploads/2017/01/4-3-846x400.jpg)
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about my magalogs and bookalogs. How about a … videolog? This direct mail piece is the next generation in direct mail, … Read More
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists in this field who has worked on more than 400 campaigns to this group. What have I learned? Let me … Read More
Here are the top 16 Direct Marketing Update videos from this year. These are the articles that you must watch These are the ones that were the most useful and interesting. They were the 2016 all-stars. You won’t want to … Read More
Well, did you miss our TV/video samples? If so, you can see them here! Click below: Do you want a direct marketing campaign that will pop out and win your major profits? Call me at (310) 212-5727 or email me … Read More
![Image Advertising vs. Direct Marketing: What You Need to Know [Video]](https://cdmginc.com/wp-content/uploads/2017/01/7-846x400.jpg)
Should you rely on images, or use direct response marketing? With direct response, you are guaranteed a marketing campaign which is: Targeted to your audience Tested based on different assumptions Accountable with time and resources Check out my video comparing … Read More
![Why Retargeting is a Game Changer [Video]](https://cdmginc.com/wp-content/uploads/2016/11/3-846x400.jpg)
Want a cheap trick for reaching more prospects and picking up more leads? Use banner ads! Use retargeting! Find out how to: Gain more leads Make more money Reinforce your marketing Remind your prospects to complete the sales Check out … Read More
![Shopping Cart Abandonment: Trillions Lost [Video]](https://cdmginc.com/wp-content/uploads/2016/11/7-846x400.jpg)
In our October 20th issue of Direct Marketing Update (click here to read), I wrote about shopping cart abandonment. Here are a few stats: Consumers get nervous and end a sale while shopping online. Research has proven that this indecisiveness … Read More
