Do or die! The first paragraph of your direct mail letter, email, Facebook ad, landing page, digital ads, video script, TV commercial, brochure or other advertising material is one of the most critical elements to your success or failure. You must grab your reader’s...
It’s a common copy blunder. It cripples response. It’s deadly to your marketing in a recession. I’m sure you have all come across these words and haven’t even noticed their subconscious effect on you. Just as power words or hot words influence your...
Response to marketing campaigns often increases when you are relevant and current with what’s going on in the world today. No truer example exists than with the current fears of the pandemic economic recession. B to B marketers are finding that many companies...
Make sure your testimonials work for you, not against you. I know … you want your testimonials to look, shape, and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the...
When writing copy for your direct marketing campaign, you only have a few seconds to grab your prospect’s attention. That’s why you must choose your words carefully. As your prospects read, the copy must continuously arouse their interest. Avoid anemic copy and...
Relevant online and offline direct response copy is always more effective. Here are several things to think about when writing your copy: Your prospects aren’t looking for hype … they are looking for answers to the problems that keep them up at night. What are...
