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Direct Response Copy Tip of the Week:  The “FD” Fix to Boost Your Response

Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response

by Craig Huey | Dec 17, 2020 | Direct Response Copy Tips

Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it...
Copy Tip — Motivate Your Prospect With Active Copy

Copy Tip — Motivate Your Prospect With Active Copy

by Craig Huey | Dec 4, 2020 | Advertising & Marketing, digital marketing, Direct Response Copy Tips

One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly.   Here’s an example. Passive voice: The FREE Report will be sent...
10 Direct Response Copy Rules to Live By

10 Direct Response Copy Rules to Live By

by Craig Huey | Aug 7, 2020 | Direct Response Copy Tips

Pandemic … politics … bad weather … ? Remember these 10 direct response copy rules to get you through any external (or internal) challenge that may come your way …   “Company believes”? Remember, your prospects don’t care what you think. They only care about what...
Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy

Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy

by Craig Huey | Jul 29, 2020 | Direct Response Copy Tips

When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct...
Direct Response Copy Tip: 8 Little-Known 1st Paragraph Rules For Success

Direct Response Copy Tip: 8 Little-Known 1st Paragraph Rules For Success

by Craig Huey | Jul 9, 2020 | Direct Response Copy Tips

Do or die! The first paragraph of your direct mail letter, email, Facebook ad, landing page, digital ads, video script, TV commercial, brochure or other advertising material is one of the most critical elements to your success or failure. You must grab your reader’s...
Direct Response Copy Tip of the Week: Words of Doubt Kill Response

Direct Response Copy Tip of the Week: Words of Doubt Kill Response

by Craig Huey | Jun 11, 2020 | Direct Response Copy Tips

It’s a common copy blunder. It cripples response. It’s deadly to your marketing in a recession. I’m sure you have all come across these words and haven’t even noticed their subconscious effect on you. Just as power words or hot words influence your...
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Recent Posts

  • Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?
  • Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response
  • New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now
  • 6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
  • How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession
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