by DMU | Jul 16, 2019 | Direct Response Copy Tips
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group…but an individual made in the image of God.... 
by DMU | Jun 25, 2019 | Direct Response Copy Tips
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s a lot of selling power packed... 
by DMU | Jun 25, 2019 | Direct Response Copy Tips, Integrated Marketing, New Strategies and Tactics
A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available... 
by DMU | Jun 11, 2019 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video... 
by DMU | May 28, 2019 | Direct Response Copy Tips
One of the things that distinguishes a winning campaign from a mediocre one is the amount of details that are put into the copy. This includes the direct marketing package, email series, ads, website and more. Specific are key to success…and a high response. ... 
by DMU | May 14, 2019 | Direct Response Copy Tips, Successful Marketing Campaigns
If you want to sell more of your products or services, start using the word “because” in your sales copy – it’s the most powerful word you can use. It has surprising selling power when used to tell your prospects why they should buy your product or service. And... 