Do you ever hear an advertisement on the radio or TV or read something in a direct mail piece or on the web that gets you excited enough to want to purchase that product or service right away? I guarantee … Read More
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer,” “Dear Art Collector,” “Dear Tennis Nut,” … Read More
Here’s a guaranteed way for you to sell more of your products or services and make a lot more money… Stress benefits instead of features every time you write advertising copy – online or offline. Your prospects will want to … Read More
The use of benefits should not be reserved just for body copy and bullets. Start your ad, brochure, webpage, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline. After … Read More
Every direct response piece you write—whether it’s a magalog, direct mail package, email, website, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To perfect this person-to-person feeling in your copy, you need to call in the … Read More
Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when it comes to pay-per-click (PPC) ads. But the question remained, would that headline work better as a statement or a … Read More
The next time you sit down to write your sales copy, remember that an excellent way to appeal to your prospects is by addressing how your product or service will boost their self-image and self-respect. Some ways of doing this … Read More
An effective, response-boosting headline is critical to any marketing campaign. You might write a lengthy landing page … or a 20-page magalog … but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss … Read More
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. In direct response copy, always begin with your strongest selling point. Many times when I read direct response … Read More
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply … Read More
![19 Surprising Facts About Writing Long Copy [video]](https://cdmginc.com/wp-content/uploads/2018/03/longcopy-facts.jpg)
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy in terms of response. Short, cute copy may look good on an ad….but it won’t immediately win you leads or … Read More
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel … Read More
The secret to getting your direct mail letter read is the end- not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and sent … Read More
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s … Read More
The copy that you create for direct mail, digital ads, emails or any other marketing materials should have one common goal: To show your prospect how your product or service will improve his or her life…and to make it so … Read More
