Alternative Health Supplement Launch: How the “4 P’s” Formula Created Powerful Marketing Breakthrough [Award-Winning Campaign]

Alternative Health Supplement Launch: How the “4 P’s” Formula Created Powerful Marketing Breakthrough [Award-Winning Campaign]

Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use...
Copy Tip: Copy Mistake to Avoid

Copy Tip: Copy Mistake to Avoid

Short copy kills response. That’s right, long copy usually produces better response. But I do believe something in the copy should be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, ad or website...