Testing Corner: Which Facebook Teaser Copy and Headline Worked Best?

Facebook ads are a cost-effective way to get an incredible response. I test hundreds of ads a month for my clients, discovering what works and what doesn’t. But you have to create the right copy…something that will grab the attention … Read More

Copy Tip: Presenting Information – in Charts and Graphs – is Absolutely Essential

Strong copy is unstoppable with supporting graphics. In today’s culture, people have less time and less patience. They will read something if it’s interesting, but they like their information summarized and illustrated graphically, and that can make a big difference … Read More

The Amazing Power of Bullets: How They Can Dramatically Increase Your Readership, Response, and Results

One of the keys to successful marketing and advertising is understanding the art of creating a bullet. Bullets are sizzling, mouthwatering, irresistible enticements to continue to read or to take action. Bullets can dramatically increase your response and profitability. Most … Read More

Direct Response Copy Tip of the Week: Hot Words that Boost Response

When writing copy for your marketing campaign, you only have a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. As they read, the copy must continue to arouse their interest. Avoid … Read More

Testing Corner: Surprising Results for Copy Test

Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business prospects who … Read More

3 Little-Known Secrets to Powerful Success with Direct Mail, Online Ads, Landing Pages, and More

Many marketers underestimate the power of the opening. Direct mail, email, landing pages, Facebook ads and more all have three critical direct response rules you should follow at the start of your presentation. For any direct mail campaign, the way … Read More

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