Common Costly Copy Blunder – How Your Headlines Can Make Your Campaign Successful – Or Not
Headlines can break or make an ad (online or print), direct mail or email campaign, or your landing page/website. I was quoted in an issue of “Target Marketing” in a great article. Here is part of the article that can give valuable direction and wisdom: Headlines...
Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct...
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after...
Copy Tip: Build SPECIFICS into your headlines and subheads
Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning and a lightning bug.” It’s...![Little-Known Copy Formula to Boost Your Response [video]](https://cdmginc.com/wp-content/uploads/2018/10/littleknowncopy.jpg)