by Craig Huey | May 29, 2020 | Direct Response Copy Tips
Response to marketing campaigns often increases when you are relevant and current with what’s going on in the world today. No truer example exists than with the current fears of the pandemic economic recession. B to B marketers are finding that many companies... 
by Craig Huey | Apr 25, 2020 | Direct Response Copy Tips
Make sure your testimonials work for you, not against you. I know … you want your testimonials to look, shape, and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the... 
by Craig Huey | Mar 26, 2020 | Direct Response Copy Tips
When writing copy for your direct marketing campaign, you only have a few seconds to grab your prospect’s attention. That’s why you must choose your words carefully. As your prospects read, the copy must continuously arouse their interest. Avoid anemic copy and... 
by Craig Huey | Mar 12, 2020 | Direct Response Copy Tips
Relevant online and offline direct response copy is always more effective. Here are several things to think about when writing your copy: Your prospects aren’t looking for hype … they are looking for answers to the problems that keep them up at night. What are... 
by Craig Huey | Feb 26, 2020 | Direct Response Copy Tips
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we aren’t toddlers, doing everything our urges tell us. But, people buy for... 
by Craig Huey | Feb 13, 2020 | Direct Response Copy Tips
When crafting your direct response copy, you always want it to be dynamic, exciting, alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer... 