by DMU | Apr 15, 2019 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct... 
by DMU | Apr 15, 2019 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Latest Direct Mail, New Strategies and Tactics
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has some unique tools including magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase... 
by DMU | Apr 15, 2019 | Direct Response Copy Tips
In writing copy for your website, landing page, TV commercial, video, direct mail and/or email – you must clearly and concisely present your value proposition. Most think a value proposition is only the offer. But a value proposition is slightly different and... ![Web Strategy: 7 Keys to Greater Landing Page Response [video]](https://cdmginc.com/wp-content/uploads/2019/04/cdmg3.png)
by DMU | Apr 8, 2019 | Advertising & Marketing, digital marketing, Direct Response Copy Tips, Integrated Marketing, New Strategies and Tactics
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, they’re gone. Whether you spend... 
by DMU | Apr 8, 2019 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing in your product or service matters. Do you want to... 
by DMU | Apr 1, 2019 | Direct Response Copy Tips, Uncategorized
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, “cute” introduction without telling the reader the point. You may tease a reader on the outer... 