Copy Tip: The Power of Understatement

Copy Tip: The Power of Understatement

Sometimes, copy that is too bold and confident stretches your prospect’s belief in your credibility. Sometimes, understatement in your copy is better. An ad was tested: 1 – Why the Price of Silver May Rise Steeply 2 – Why the Price of Silver Will Rise...
Alternative Health Supplement Launch: How the “4 P’s” Formula Created Powerful Marketing Breakthrough [Award-Winning Campaign]

Alternative Health Supplement Launch: How the “4 P’s” Formula Created Powerful Marketing Breakthrough [Award-Winning Campaign]

Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use...