Copy Tip: Copy Mistake to Avoid

Copy Tip: Copy Mistake to Avoid

Short copy kills response. That’s right, long copy usually produces better response. But I do believe something in the copy should be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, ad or website...
Copy Tip: The Power of Caring

Copy Tip: The Power of Caring

It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual.  Not a group…but an individual made in the image of God....