by DMU | Dec 26, 2018 | Blog
Here are the top 10 Direct Marketing Update articles from this year. These are the articles that you must read…. These are the ones that were the most controversial. They got the most comments, forwards, and shares. They were the 2018 all-stars. You won’t want to miss... 
by DMU | Dec 13, 2018 | Blog, Latest Direct Mail, Test Results
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as teaser copy, price, offer or format), you can see what makes a difference, and... 
by DMU | Nov 28, 2018 | Advertising & Marketing, Blog, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? With multichannel, integrated marketing. This powerful approach to marketing a product or service means that your prospects see your offer across multiple... 
by DMU | Nov 27, 2018 | Blog, digital marketing, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
When you send emails to your clients and prospects, always remember that you are building a relationship with each communication you send. So make sure every email counts. Make sure that every email offers your prospects something valuable they can take away from the... 
by DMU | Nov 12, 2018 | Blog, Latest Direct Mail, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and... ![Little-Known Copy Formula to Boost Your Response [video]](https://cdmginc.com/wp-content/uploads/2018/10/littleknowncopy.jpg)
by DMU | Oct 31, 2018 | Blog, digital marketing, Direct Response Copy Tips
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and did not violate….specific direct response copy formulas. Direct response copy is a time-tested, proven... 