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Demand For E-Commerce Expertise Has Exploded This Year  – Your New Bible For Digital Marketing

Demand For E-Commerce Expertise Has Exploded This Year – Your New Bible For Digital Marketing

by Craig Huey | Dec 4, 2020 | Advertising & Marketing, Blog, digital marketing, Integrated Marketing

Discover 28 strategies that will allow anyone to realize the potential of multichannel, integrated marketing.   … from Facebook retargeting to direct mail to direct response copy, it’s all in there – and you can see how they all affect your brand engagement,...
4 Critical Questions You Should Be Asking Yourself About Marketing During A Recession – Don’t Miss #4

4 Critical Questions You Should Be Asking Yourself About Marketing During A Recession – Don’t Miss #4

by Craig Huey | Dec 4, 2020 | Advertising & Marketing, Blog, digital marketing, Integrated Marketing

Critical Question #1: What Have Past Recessions Taught Us?   We’ve spent a lot of time looking at past recessions and marketing during economic instability. What you may find surprising is that we see marketing during a recession as a great opportunity to get...
Warning: Another Massive, Organized, Well-Funded Campaign Is Set to Bail Out Our Irresponsible Post Office

Warning: Another Massive, Organized, Well-Funded Campaign Is Set to Bail Out Our Irresponsible Post Office

by Craig Huey | Jul 23, 2020 | Blog

Here we go again. Another bail out of the government-controlled postal service because it’s drowning in $65 billion worth of debt … and sinking deeper daily. It’s a bureaucratic monopoly that behaves irresponsibly because it can. It’s in this position, in part because...
Top 10 DMU Videos of 2019

Top 10 DMU Videos of 2019

by Craig Huey | Dec 27, 2019 | Advertising & Marketing, Blog, Integrated Marketing

These are the videos of 2019 you had to watch. These are the ones that were the most controversial. They got the most comments or forwards. You don’t want to miss this! 10. Avoid These 10 Deal Killers at all Costs [Video] 9. Direct Mail Breakthrough: The Newsalog...
Top 10 DMU Articles of 2019

Top 10 DMU Articles of 2019

by Craig Huey | Dec 27, 2019 | Advertising & Marketing, Blog, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics

These are the top articles of 2019 you had to read. These are the ones that were the most controversial. They got the most comments or forwards. They are 2019 all-stars. You don’t want to miss this! 10. Death of Direct Mail? 9. 7 Critical Insights for Marketing to...
Marketing For Profits and Success: The Philosophy Behind a Powerful Campaign (Podcast)

Marketing For Profits and Success: The Philosophy Behind a Powerful Campaign (Podcast)

by Craig Huey | Nov 15, 2019 | Blog

Recently, I met with a top investment newsletter writer, author, and podcaster. Listen as we talk about why he and I both think that the key to being successful is to know your “productive purpose in life.” It’s to figure out how to implement your vision for helping...
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Recent Posts

  • Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?
  • Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response
  • New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now
  • 6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
  • How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession
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