How Nike Used the Super Bowl to Create Buzz and Dramatically Boost Sales

The Super Bowl is usually known for its high-priced and hyped-up commercial ad lineup, but this year the best-used advertising space came at half-time. The half-time show featured megastar Justin Timberlake, who sang and danced an elaborate number in a … Read More

Testing Corner: Which Facebook Teaser Copy and Headline Worked Best?

Facebook ads are a cost-effective way to get an incredible response. I test hundreds of ads a month for my clients, discovering what works and what doesn’t. But you have to create the right copy…something that will grab the attention … Read More

Why the Failing US Post Office is Hiking Up Rates…and 10 Surprising Realities to Stop the $50 + Billion Bailout and Make Mail Delivery Great Again

President Trump has a historic opportunity to save the American taxpayer from a $50 + billion bailout … and turn the failing Postal Service around and Make Mail Delivery Great Again. The current postal monopoly is dysfunctional. Why? Because of… Politicians … Read More

Infographic: 18 Advertising and Marketing Strategies for 2018 [A Critical Checklist]

In 2018, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. Here are 18 advertising and marketing strategies/infographics – a virtual checklist – of what you should … Read More

Copy Tip: Presenting Information – in Charts and Graphs – is Absolutely Essential

Strong copy is unstoppable with supporting graphics. In today’s culture, people have less time and less patience. They will read something if it’s interesting, but they like their information summarized and illustrated graphically, and that can make a big difference … Read More

Multi-Channel Marketing…All to the Same Names [video]

If you haven’t seen how we send direct mail, email, Facebook ads, Google ads, pre-roll commercials, Twitter and Amazon Prime ads—all to the same targeted prospects, watch this short marketing brief on multi-channel marketing. It’s about 4 minutes long. Watch … Read More

14 Surprising Steps to Powerful Facebook Response

Facebook can give you great response and profits. It can also be a huge disappointment. But when used correctly, Facebook can be one of the most powerful ways to reach potential customers, expand your reach, and boost response and profits. … Read More

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