Key Takeaways The 2026 midterm cycle is projected to hit $11.6 billion in political ad spend — surpassing even the $11.2 billion spent during the 2024 presidential race, and 30% higher than the 2022 midterm record of $8.9 billion. This [...]
Key Takeaways: Political ad spending is already $1 billion ahead of the last midterm, rapidly increasing competition for attention and media inventory. Election advertisers bid aggressively without concern for efficiency, driving up costs and lowering response rates for marketers. Highly [...]
Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, approaching $10.8 billion in political spend. Your response rates can collapse in primary heavy markets without a tailored plan. Media [...]
Here are 6 short, but powerful things you should know: Walmart Marketplace: Should You Join? NexGrill, an outdoor cooking and heating company, joined Walmart Marketplace in 2022. Walmart Marketplace has 255 million customers, zero monthly fees and powerful ecommerce tools. [...]
This election, I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. Geofencing allows me to identify any location (like Whole Foods) and identify anyone at the store, and obtain their mobile ID. I [...]
