The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those that will go Democrat or Republican. AdImpact reports $510 million in political advertising aired nationwide during the first two weeks [...]
Key Takeaways Potential 2028 presidential candidates are already developing platforms, visiting important states, testing messages, raising money, and building campaign organizations. Kamala Harris’s campaign dramatically outspent Donald Trump’s but still lost the popular vote, Electoral College, and all seven principal [...]
Key Takeaways The 2026 midterm cycle is projected to hit $11.6 billion in political ad spend — surpassing even the $11.2 billion spent during the 2024 presidential race, and 30% higher than the 2022 midterm record of $8.9 billion. This [...]
Key Takeaways: Political ad spending is already $1 billion ahead of the last midterm, rapidly increasing competition for attention and media inventory. Election advertisers bid aggressively without concern for efficiency, driving up costs and lowering response rates for marketers. Highly [...]
Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, approaching $10.8 billion in political spend. Your response rates can collapse in primary heavy markets without a tailored plan. Media [...]
