Key Takeaways Podcast advertising has become one of the fastest-growing and most influential media channels in America. Political and news podcasts dominate listener loyalty and engagement. Conservative and liberal podcasts are among the most downloaded shows in America. YouTube is [...]
Key Takeaways: Political ad spending is already $1 billion ahead of the last midterm, rapidly increasing competition for attention and media inventory. Election advertisers bid aggressively without concern for efficiency, driving up costs and lowering response rates for marketers. Highly [...]
If you’re interested in politics, economics, and political theory, I’ve also been writing a separate newsletter for over 20 years. It features commentary grounded in a free-market conservative and Christian worldview. For insights and trends you won’t hear elsewhere, you’re [...]
Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, approaching $10.8 billion in political spend. Your response rates can collapse in primary heavy markets without a tailored plan. Media [...]
Here are 5 short, but powerful things you should know: Are You Ready for Prime Day? Amazon announces Prime Day will take place between July 8 to July 11th. Chief Marketing Officers: AI Plans for 2025-2026 A New survey from [...]
