Direct Mail: The Critical Power of a Lift Note

Direct Mail: The Critical Power of a Lift Note

Many direct mail pieces today fail to include an important element that will increase your leads or sales: The “lift note.” Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra...
7 Common Direct Mail Personalization Blunders

7 Common Direct Mail Personalization Blunders

A personalized direct mail letter can often improve response, especially in database marketing. But poor direct mail personalization can hurt response. Here are 7 common personalization blunders you can’t afford to make: Don’t use bad data. When your prospects read...