by DMU | Feb 12, 2019 | Latest Direct Mail, Successful Marketing Campaigns
Does it matter what size envelope you use in your direct mail campaign? Yes, it absolutely does. Remember, the envelope is the first thing your prospects see when they receive your direct mail piece. So it is important to choose carefully. The purpose of the envelope... 
by DMU | Feb 12, 2019 | Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
Traditional newspapers may be going out of business….but newsalogs are getting an incredible response. What’s a newsalog? A newsalog looks like a newspaper. It feels like a newspaper. But it’s actually a marketing piece in disguise. A newsalog sells your product or... 
by DMU | Feb 5, 2019 | Advertising & Marketing, Latest Direct Mail, Successful Marketing Campaigns
Marketing to parents and grandparents must cut through the media clutter. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the educational toy industry. Educators... 
by DMU | Feb 5, 2019 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you aren’t currently using personalization in your direct mail and email campaigns you may want to think about trying it in 2019. While response rates don’t always go... 
by DMU | Jan 23, 2019 | Advertising & Marketing, Latest Direct Mail
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $70 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of... 
by DMU | Jan 22, 2019 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
Short copy kills response. That’s right – long copy usually produces better response. But I do believe some sentences in the copy must be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, ad, or... 