Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t tried it at all – it has undergone a massive shift, increasing response rates, and producing leads and sales far … Read More
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $65 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of change … Read More
I’ve told you how we are using Informed Delivery for our clients (See “New Direct Mail Super Response Booster”). This is where millions of consumers get a daily email telling them what is in today’s mail – including direct mail … Read More
The magalog is: One of the most powerful direct marketing tools ever devised Increases response for consumer or business-to-business marketing Can be used for lead generation or direct sales This unique direct mail tactic consistently improves response for a mature … Read More
The U.S. Postal Service (USPS) is financially hemorrhaging … wasting your tax dollars … and heading for a massive $65 billion taxpayer bailout. Why? Because of the inefficient and self-serving actions of: The American Postal Workers Union Politicians who crave … Read More
Sometimes what’s old is new. Now, an innovative new format called retromarketing is helping our clients to generate new leads and powerfully increase response. The Challenge One client came to us, looking for a new mailing format. They had … Read More
![6 Costly and Common Direct Mail Blunders [Part 2]](https://cdmginc.com/wp-content/uploads/2018/05/blunders-costly.jpg)
Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct mail. These are the costly mistakes that result in a low response. Knowing these blunders will help you create powerful … Read More
![6 Costly and Common Direct Mail Blunders, Part 1 [Video]](https://cdmginc.com/wp-content/uploads/2018/05/DM-blunders1.jpg)
Whether you use direct mail to generate new prospects, clients or customers, this medium remains one of the most powerful ways to generate a lead or a sale. For both consumer and B2B marketers, it provides a low cost per … Read More
I’m excited for our clients. Direct mail response has just gotten a super response boost from the new Post Office Informed Delivery. This is the new service where postal customers – potentially every household in America – get a daily … Read More
One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. … Read More
After the Obama recession/stagnation, paper mills went out of business and paper demand went down. But with the Trump tax cuts/economic boom, paper demand is now up. For example, my clients quadrupled their paper usage from 2012 to 2016. This … Read More
This week we’re going to have a little fun and take an elementary school approach to a classic direct mail battle. The postcard versus the envelope. But behind the riddle is a very important direct mail point. See if you … Read More
![22 Surprising Marketing Trends for Political Campaigns [Update]](https://cdmginc.com/wp-content/uploads/2018/04/Political-marketing.jpg)
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the … Read More
![Critical to Your Success: The Bookalog [video]](https://cdmginc.com/wp-content/uploads/2018/04/bookalog-video.jpg)
To build credibility, authority and sales, you should have a bookalog. What is that? See my video brief below. This may be critical to your success. If you would like to talk about how you can use a bookalog … Read More
![Direct Mail Secret or Heresy? [video]](https://cdmginc.com/wp-content/uploads/2018/03/DirectMail-video.jpg)
One of the little-known secrets of successful, profitable direct mail strategies is something that would make many executives of corporations, or traditional graphic artists, cringe: copy on the back of the envelope. That’s right, we have seen copy on the … Read More
