Little-Known Direct Mail Tactic that Some Hate, But Increases Response for Savvy Marketers: Teaser Copy

Little-Known Direct Mail Tactic that Some Hate, But Increases Response for Savvy Marketers: Teaser Copy

Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns. Upper management in your company may dislike the idea of...