If your target market is … Difficult to reach … Skeptical … Has a gatekeeper … Or ignores marketing messages … Then you have a hard to reach market. One of the ways I overcome this is with an integrated, multi-channel campaign with a 3D piece at the center. Let me...
Many direct mail pieces today fail to include an important element that will increase your leads or sales: The “lift note.” Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra...
Traditional newspapers may be going out of business….but newsalogs are retromarketing pieces that are getting an incredible response. What’s a newsalog? A newsalog looks like a newspaper. It feels like a newspaper. But it’s actually a marketing piece in disguise. A...
A personalized direct mail letter can often improve response, especially in database marketing. But poor direct mail personalization can hurt response. Here are 7 common personalization blunders you can’t afford to make: Don’t use bad data. When your prospects read...
What’s the secret to profitable, successful direct mail in an online world? It’s following proven rules to maximize response. While it may be dangerous to the creative process to use set formulas, it is just as dangerous to ignore the rules that over time, have proven...
Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you think you’re looking at a special interest magazine chock-full of important, timely information. The plush cover promises fascinating articles and refers...
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