U.S. Postal Service Undercharges Amazon for Shipping…and Loses $1.3 Billion in 3 Months: 10 Shocking Facts You Should Know

The U.S. Postal Service (USPS) is financially hemorrhaging … wasting your tax dollars … and heading for a massive $65 billion taxpayer bailout. Why? Because of the inefficient and self-serving actions of: The American Postal Workers Union Politicians who crave … Read More

6 Costly and Common Direct Mail Blunders [Part 2]

Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct mail. These are the costly mistakes that result in a low response. Knowing these blunders will help you create powerful … Read More

How One B2B Catalog Achieved Skyrocketing Sales with 8 Direct Response Solutions

One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. … Read More

22 Surprising Marketing Trends for Political Campaigns [Update]

Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the … Read More

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