by DMU | Apr 15, 2019 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct... 
by DMU | Apr 15, 2019 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Latest Direct Mail, New Strategies and Tactics
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has some unique tools including magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase... 
by DMU | Apr 2, 2019 | Latest Direct Mail, New Strategies and Tactics, Uncategorized
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful lead or sales tool... 
by DMU | Apr 1, 2019 | Integrated Marketing, Latest Direct Mail, New Strategies and Tactics, Test Results
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a 66% higher response than... 
by DMU | Mar 25, 2019 | Integrated Marketing, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns, Uncategorized
Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns. Upper management in your company may dislike the idea of... 
by DMU | Feb 12, 2019 | Latest Direct Mail, Successful Marketing Campaigns
Does it matter what size envelope you use in your direct mail campaign? Yes, it absolutely does. Remember, the envelope is the first thing your prospects see when they receive your direct mail piece. So it is important to choose carefully. The purpose of the envelope... 