by DMU | Jun 25, 2019 | Advertising & Marketing, Latest Direct Mail, New Strategies and Tactics
Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate. Direct mail retargeting (DMRT) allows you to identify the physical addresses of your landing page visitors,... 
by DMU | May 28, 2019 | Advertising & Marketing, Latest Direct Mail, Successful Marketing Campaigns
There’s been an explosion in subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a subscription box service that delivers a selection of... 
by DMU | May 20, 2019 | Advertising & Marketing, Latest Direct Mail, New Strategies and Tactics
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. For both consumer and B2B marketers, it provides a low cost per lead or sale … and delivers an audience not reached with digital or broadcast. That’s right.... ![Why a Magalog can dramatically boost your response sales and profit [Video Brief]](https://cdmginc.com/wp-content/uploads/2019/04/why.jpg)
by DMU | Apr 25, 2019 | Advertising & Marketing, Blog, Direct Response Copy Tips, Latest Direct Mail, Successful Marketing Campaigns
Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some produce better newsletters... 
by DMU | Apr 15, 2019 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct... 
by DMU | Apr 15, 2019 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Latest Direct Mail, New Strategies and Tactics
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has some unique tools including magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase... 