Direct mail delivery has mostly returned to normal … with a few minor problems. Mailers in March, April, and May experienced major delays. But mostly those have been resolved, with the exception of a couple of new pandemic and protest hotspots. For those who continued...
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me:...
Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the post office. It’s a powerful way to increase direct mail response. Here is an example of a digital ad email that Informed Delivery sent out to...
Many direct mail pieces today fail to include an important element that will increase your leads or sales: The “lift note.” Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra...
Traditional newspapers may be going out of business….but newsalogs are retromarketing pieces that are getting an incredible response. What’s a newsalog? A newsalog looks like a newspaper. It feels like a newspaper. But it’s actually a marketing piece in disguise. A...
A personalized direct mail letter can often improve response, especially in database marketing. But poor direct mail personalization can hurt response. Here are 7 common personalization blunders you can’t afford to make: Don’t use bad data. When your prospects read...
![How a Health Product Sold Millions: The Amazing Magalog That Shocked My Client [Video]](https://cdmginc.com/wp-content/uploads/2020/06/How-a-Health-Product-Sold-Millions-The-Amazing-Magalog-That-Shocked-My-Client-Video.png)
