A videolog is a direct mail piece that contains a video.

The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction.

But it can also be a powerful lead generation tool.

Architectural design firm Anderson saw a 14% response rate that has now generated $258,000 and expects to add another $699,000 in sales.

Anderson sent out a direct mail piece with a strong sales letter and a 4-page brochure that, when opened, contained a video that plays when opened.

The videolog can run from 3 to 30 minutes.

Here is a video brief where I show you how this works in about 2 minutes.

Want to know more about direct mail or videologs?

Call Michael Oppenheimer at 615-933-4647 or email him at [email protected].