Here are 6 short, but powerful things you should know: Communist China AI Cyber Attacks on U.S. AI Communist China launched 24,000 fraudulent accounts to extract information from Claude AI. They prompted Claude 16 million times then used those outputs [...]
Key Takeaways: Gen Z (born 1997–2012) shows strong response to direct mail. Many marketers mistakenly assume Gen Z ignores mail. Integrating digital and direct mail increases response rates by 18–24%... often more. In a live demonstration, over 80% of Gen [...]
Key Takeaways: This multichannel campaign generated $9.57 in revenue for every $1 invested Produced 13,434 new subscribers or prospects Direct mail alone delivered a $9.57-to-1 ROI More than 78,000 prospects visited the landing page Average landing page engagement time exceeded [...]
Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use [...]
Here are 4 short, but powerful things you should know: Perplexity is Pulling Back from Ads AI search startup Perplexity is not going to sell ads. Despite testing labeled sponsorship placements in its AI search platform, the company is now distancing itself [...]
