Marketing in an age of skepticism is always difficult. Your prospects automatically perceive that you’re selling them something… and they are skeptical. When that happens, they will not even want to discover what you have to offer. They will not [...]
Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning [...]
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens [...]
Here are 4 things you may have not noticed, but these short items are important: YouTube is Changing Its Mid-Roll Ad Placement Strategy YouTube is shifting ad placements to natural breakpoints in videos rather than interruptions mid-sentence or mid-action…finally. “Low [...]
Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their powerful marketing campaign. Surf Control is a global provider of corporate security software. One of their products [...]
