Key Takeaways OpenAI advertising is the birth of a new media channel: conversational advertising These are high-intent prospects actively asking what to buy Early advertisers gain massive, lasting advantage Entry is still limited—but accessible now through test budgets (~$50K+) Early [...]
Key Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete repositioning and relaunch. Premium offerings can be revived — or created from scratch — with DR copy and strategy. Website [...]
Key Takeaways: Don’t rely on opinions—rely on tests. Hiding the price may increase clicks, but it can lower conversions. Transparency often builds trust and wins sales. Conversion rate is more important than traffic. Small changes (like showing or hiding price) [...]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both [...]
