Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. To make sure your email gets read, follow these three golden rules. Make sure every email is: Tailor your emails to fit your prospects’ needs...
March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio marketing between now and March 3 at 8 p.m. Pacific time. For direct mail, hold everything ready, but only start up again on...
It is very upsetting to me that these big companies, with their big marketing departments and even bigger advertising budgets, waste so much money each year on frivolous Super Bowl commercials. It’s even more upsetting that the marketing and advertising agencies...
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it … We’ve all rated a product or service this way … And we should apply it to our marketing efforts as well … Because it’s a powerful response booster...
Every marketer will be impacted by this year’s presidential election, whether you want to be or not. Whether you’re actually involved in political direct marketing or not, you need to be aware of these facts. If you’re using direct mail in any of the states when...
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? Quite simply, it’s the factor that sets your product...
