How One Subscriber Membership Base Grew By 30% In Just 6 Months
Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? With multichannel, integrated marketing. This powerful approach to marketing a product or service means that your prospects see your offer across multiple...
Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct...
Celebrating a Free Market Economy on Thanksgiving
This Thanksgiving, I want to give thanks to all of my readers…for those of you who are clients of mine…and for all the blessings of God. Let’s also remember to give thanks for one of the often overlooked and undervalued gifts of this holiday: the liberty to practice...
How Family Life Conference Shot Attendance Up More Than 800% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences,...