by DMU | Jun 11, 2019 | Advertising & Marketing, Direct Response TV and Radio, New Strategies and Tactics
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at parents, and... 
by DMU | Jun 11, 2019 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video... ![“Hard-to-Reach” Prospects: How to Double Your Response Even From the Most Skeptical Audiences in the World [Award-Winner, Plus a Video]](https://cdmginc.com/wp-content/uploads/2019/06/prospects.jpg)
by DMU | Jun 4, 2019 | Advertising & Marketing
How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new product, GilCor®. Because GilCor® is a... 
by DMU | Jun 4, 2019 | Advertising & Marketing, digital marketing, Successful Marketing Campaigns
I love AdWords. For most of my clients, I recommend using them. But not always. Sometimes direct mail or email is great, but AdWords isn’t. Never use AdWords when: Your product is too specific or specialized for the general audience. Your keywords cannot be specific... 
by DMU | May 28, 2019 | Advertising & Marketing, Latest Direct Mail, Successful Marketing Campaigns
There’s been an explosion in subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a subscription box service that delivers a selection of... ![Web Strategy: Your #1 Way to Stop Shopping Cart Abandonment [video]](https://cdmginc.com/wp-content/uploads/2019/05/web-strategy.jpg)
by DMU | May 28, 2019 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
On average, 7.5 out of 10 people abandon their shopping carts. Likewise, based on our readers’ response, their results for shopping cart abandonment seem to fall within that range. How do you stop this hemorrhage? How do you increase your orders or leads and decrease... 