by DMU | Jan 29, 2019 | Advertising & Marketing, Direct Response TV and Radio
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over ten years, I have created over 300 TV commercials... ![Direct Mail: SurfControl – Two Proven Strategies to Generate Leads [video]](https://cdmginc.com/wp-content/uploads/2019/01/surf_control-1.jpg)
by DMU | Jan 29, 2019 | Advertising & Marketing, New Strategies and Tactics
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, I showed... 
by DMU | Jan 29, 2019 | Advertising & Marketing, crowdfunding, New Strategies and Tactics
Targeting is critical to any marketing campaign. You always need to know who your audience is … and what they will respond to. If you market a product or service to investors – or you are raising capital with an equity crowdfunding campaign – you need to know... 
by DMU | Jan 29, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics
Every day, 5 billion videos are watched on YouTube. And many of those videos are ads or commercials that sell a product or service. That represents 5 billion opportunities to sell – but are companies and brands really maximizing these opportunities? Video is powerful.... 
by DMU | Jan 29, 2019 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics
It’s a new year – time for new marketing and advertising resolutions. It’s the ideal time to review your current marketing and advertising approach – and eliminate or change anything that doesn’t work. It’s also the ideal time to commit yourself to implementing... 
by DMU | Jan 23, 2019 | Advertising & Marketing, Latest Direct Mail
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $70 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of... 