by Craig Huey | Jun 1, 2020 | Advertising & Marketing, New Strategies and Tactics
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing... 
by Craig Huey | May 9, 2020 | Advertising & Marketing
If you are using direct mail now or might use it as the recovery takes place, here are four things you should know: #1: Less competition and higher responses. Because of retail closures and work at home, direct mail “clutter” is down dramatically. Fewer mail means... 
by Craig Huey | May 9, 2020 | Advertising & Marketing
Companies’ #1 mistake during an economic downturn is to ignore their marketing and advertising strategies. In fact, often companies cut budgets. Having marketed and worked with clients – and even launching products – during 5 recessions, we have a good idea of what... 
by Craig Huey | May 9, 2020 | Advertising & Marketing
In my webinar, Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do in this Economic Collapse, I identified how some market segments are not only strong but they actually generated tremendous... 
by Craig Huey | Apr 25, 2020 | Advertising & Marketing
One of the most powerful response boosters in an email or direct mail letter is the “superscript.” In a time when so many people are working from home, this tactic is even more important. Simply put, a superscript is a placement of powerful direct response copy in the... 
by Craig Huey | Apr 25, 2020 | Advertising & Marketing
At least 20 states are going forward with plans to reopen on May 1st. As more states and localities open up, and more people get back to work, your marketing must change yet again. Your message must change. Your media strategy must change. Those companies who are... 