Key Takeaways “Happy Holidays” is not automatically the safest choice for your prospects or customers. YouGov’s December 2024 survey found 65% preferred “Merry Christmas,” compared with 26% who preferred “Happy Holidays.” Some Christians interpret replacing “Merry Christmas” as dismissing a [...]
Key Takeaways A small, valuable audience can justify a higher-cost mailing. Evaluate the potential return against the full campaign cost. Curiosity can open the door. The drone and locked safe gave recipients a specific reason to respond. Make the item [...]
Key Takeaways Copy formulas provide structure and clarity, making your marketing more persuasive and more effective. Direct response copy is written to generate a specific, measurable action rather than simply building awareness. Effective copy speaks directly to one prospect [...]
Key Takeaways Marketing in an age of skepticism requires you to give customers and prospects a reason to lower their resistance and pay attention. Value-Added Marketing (VAM) gives something genuinely useful, desirable or worth keeping before—or in addition to—asking for [...]
