Forbes magazine had a powerful article on why direct mail is being used by so many marketers again – many for the first time ever.

A key point:

Direct mail is a surprising and old-school way to cut through the digital noise.

The article says direct mail adds another channel to messaging, giving the people you’re targeting multiple ways to receive the information.

According to statistics from the National Association of Advertisers, Forbes cites, direct mail has an ROI of 112% – higher than 93% for email and 88% for paid search.

The audiences who respond best to direct mail, according to direct mail platform Lob, are surprisingly Gen Z and Millennials, with 85% of them engaging with what they find in their mailboxes.

To read the entire article, click HERE.

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