The fusion of digital marketing and direct mail has made it possible to target your prospects – and get a response – like never before. For the first time, you can identify and reach your “perfect prospects” who are most likely to become responsive, long-term...
You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out...
FreedomFest 2019 was a powerful conference with over 250 speakers and workshops. Many DMU subscribers went. It was great seeing you at the conference! I gave a talk on 18 Powerful Marketing and Advertising Trends for Business, Organizations, and Politics. It contained...
The U.S. postal service burned through $2.3 billion this quarter. It could run out of money as early as 2020. With its huge postal increase earlier this year, marketing mail plummeted from 3,982,000,000 to 3,681,000,000 pieces. Packages and first class mail volume...
At your company’s next meeting, empower your staff with tools, tips and strategies from me. After all, I am recognized as the direct marketing industry’s “authority on accountable advertising.” In this comprehensive, fast-paced presentation, I reveal my private...
Hulu is now testing a revolutionary new type of ad. It plays during a TV show or movie…but it’s not a commercial. It’s much subtler. These ads could succeed in getting great response….or they could fail. Only time and testing will prove how well they work. Here are 5...
