Key Takeaways Economic uncertainty does not kill response when the right prospect, message, offer, and media are aligned. In health and wellness, skepticism can be overcome with proof, positioning, and direct response storytelling. Variel Health International faced a difficult marketing [...]
Key Takeaways: Inflation, deflation, recession, and stagflation are the four economic forces shaping marketing today Businesses must adapt their advertising and marketing fast—or risk declining response rates and shrinking ROI Direct response marketing gives you measurable control in uncertain markets [...]
Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that worked on a tight startup budget: accountable DR ads, direct response copy/strategy, irresistible offer, creative testing, right media/data, rigorous analysis, [...]
