by DMU | Jan 8, 2019 | digital marketing, New Strategies and Tactics, Successful Marketing Campaigns, Test Results
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it’s not. It’s a sales piece – an... 
by DMU | Jan 8, 2019 | Direct Response Copy Tips, New Strategies and Tactics
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule... 
by DMU | Jan 2, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
One of the keys to successful marketing is to stay one step ahead. And in 2019, you’ll want to stay one step ahead of the trends and forecasts that will change the way you market your products and services…. creating powerful new opportunities for profits and growth.... by DMU | Dec 26, 2018 | Blog
Here are the top 10 Direct Marketing Update articles from this year. These are the articles that you must read…. These are the ones that were the most controversial. They got the most comments, forwards, and shares. They were the 2018 all-stars. You won’t want to miss... 
by DMU | Dec 18, 2018 | Advertising & Marketing, crowdfunding
Christmas is less than two weeks away…do you have all of the presents you need? Here’s a unique gift idea for family, friends and clients who are entrepreneurs, business owners or students – the world’s first comprehensive guide to equity crowdfunding marketing and...