by Craig Huey | Jul 29, 2020 | Integrated Marketing
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your product is unheard of… It’s in a space that people are especially skeptical of…. And it’s a big ticket item, with a starting... ![The Bookalog: “98%” of Your Competitors Overlook This Powerful Marketing Success Strategy [Video]](https://cdmginc.com/wp-content/uploads/2020/07/Untitled-design-5.png)
by Craig Huey | Jul 29, 2020 | New Strategies and Tactics
You’re one of the “98%” of companies if you’ve never considered a “bookalog” for marketing and advertising. What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When it’s done right,... 
by Craig Huey | Jul 29, 2020 | Direct Response Copy Tips
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct... 
by Craig Huey | Jul 29, 2020 | Test Results
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines have better response... 
by Craig Huey | Jul 23, 2020 | Case Studies
The pandemic and shut down sent Netflix subscriptions soaring. 12.5 million new people signed up in the last quarter. It’s a powerful example of free-market innovation that created value and rewarded vision, risk, and ingenuity with profit. They created value out of... 