I love turning dreams into reality, taking an entrepreneur and small company and growing it – HUGE! And that’s what my CDMG team and I did with True Religion Jeans…even in a recession where new product introductions seem impossible. It’s a great...
Can you double your results in this recession? Yes! During a recession, it is imperative that you continue to market. Although you must maintain an acceptable cost per lead and cost per sale, this is not the time to react in fear and cut your budget arbitrarily....
Avoid the fear factor when prompting your prospects to buy…. It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would...
Response to marketing campaigns often increases when you are relevant and current with what’s going on in the world today. No truer example exists than with the current fears of the pandemic economic recession. B to B marketers are finding that many companies...
Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best performing list for conversion…is your leads. I’ve worked with companies through 5 recessions. Here is what I’ve learned: Your database is...
