by Craig Huey | Dec 17, 2020 | Advertising & Marketing
Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to think of it, with more people at home and isolated from others, perhaps this phenomenon isn’t as odd as it might seem at first glance. After all,...
by Craig Huey | Dec 17, 2020 | Advertising & Marketing
Let me tell you about an incredible, new product launch that pulled in a half a million new customers … during a recession! What made it so successful? Three words. Direct marketing strategies. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. But...
by Craig Huey | Dec 9, 2020 | Advertising & Marketing, Facebook/Social Media, Integrated Marketing
The end of December and the beginning have historically been a spike in response to generate leads and sales. In this post pandemic environment, the expectation is that the January spike will be even greater that last year. That means, proper planning for all of your...
![Direct Mail Secret [Video Brief]](https://cdmginc.com/wp-content/uploads/2020/12/Direct-mail-marketing-1-2.jpg)
by Craig Huey | Dec 9, 2020 | Advertising & Marketing
I’ve mailed over 12 million direct mail pieces so far this year for clients. I’ve mailed over 1 billion direct mail pieces since I started my ad agency … and tested over 10,000 variables … and won 94 awards. What is one of the most important secrets I use? It’s...
by Craig Huey | Dec 9, 2020 | Integrated Marketing, Successful Marketing Campaigns
Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every email? Relevant Rewarding Reputation My book explains how to set up the most effective email campaigns in great detail …...
