by Craig Huey | Dec 4, 2020 | Advertising & Marketing, Blog, digital marketing, Integrated Marketing
Discover 28 strategies that will allow anyone to realize the potential of multichannel, integrated marketing. … from Facebook retargeting to direct mail to direct response copy, it’s all in there – and you can see how they all affect your brand engagement,... 
by Craig Huey | Dec 4, 2020 | Advertising & Marketing, digital marketing, Direct Response Copy Tips
One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s an example. Passive voice: The FREE Report will be sent... 
by Craig Huey | Dec 4, 2020 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics
I love the new integrated, multichannel marketing strategies where you can test every element (creative, channel, copy, and more) comparatively. Consider the following strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre,... 
by Craig Huey | Dec 4, 2020 | Advertising & Marketing, Blog, digital marketing, Integrated Marketing
Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions and marketing during economic instability. What you may find surprising is that we see marketing during a recession as a great opportunity to get... 
by Craig Huey | Dec 4, 2020 | Advertising & Marketing, digital marketing, Successful Marketing Campaigns
How do you get new prospects when people are pulling back on spending in a recession— when businesses are closing, unemployment is high, the economy is uncertain? Many CEOs, vice presidents, and marketing managers are asking themselves this question for the second... 