by Craig Huey | Dec 9, 2020 | Advertising & Marketing, Case Studies, Successful Marketing Campaigns
In 2020, online sales surge 22% to record $96 billion … In-person shopping increased by 45% … but crashed -24% in lockdown states. Here are four powerful statistics about Black Friday sales … predicting things to come. Stat #1 Online sales surged 21.6%. ...
by Craig Huey | Dec 9, 2020 | Advertising & Marketing, digital marketing, Integrated Marketing
E-commerce sales for his year has hit a historic high because of the pandemic. Forbes reports a total of $39 billion for digital ecommerce sales across the major shopping days of Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber Monday. $23...
by Craig Huey | Dec 4, 2020 | Advertising & Marketing, Blog, digital marketing, Integrated Marketing
Discover 28 strategies that will allow anyone to realize the potential of multichannel, integrated marketing. … from Facebook retargeting to direct mail to direct response copy, it’s all in there – and you can see how they all affect your brand engagement,...
by Craig Huey | Dec 4, 2020 | Advertising & Marketing, digital marketing, Direct Response Copy Tips
One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s an example. Passive voice: The FREE Report will be sent...
by Craig Huey | Dec 4, 2020 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics
I love the new integrated, multichannel marketing strategies where you can test every element (creative, channel, copy, and more) comparatively. Consider the following strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre,...
