by DMU | Jun 25, 2019 | Successful Marketing Campaigns
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at... 
by DMU | Jun 25, 2019 | Direct Response Copy Tips
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s a lot of selling power packed... 
by DMU | Jun 25, 2019 | Direct Response Copy Tips, Integrated Marketing, New Strategies and Tactics
A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available... ![Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [video]](https://cdmginc.com/wp-content/uploads/2019/06/Accutrade.jpg)
by DMU | Jun 17, 2019 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over one million of the most active investors follow the... 
by DMU | Jun 17, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
If you love liberty, then you won’t want to miss what I’m about to tell you. It’s a piece of exciting news about the nation’s largest conference for libertarians and conservatives….joined by over 2,000 liberty-loving Americans….and 250+ speakers. It’s FreedomFest... 