by DMU | Apr 30, 2019 | Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every campaign I create, I follow up direct mail with an integrated email series – a targeted email series that reminds recipients... 
by DMU | Apr 25, 2019 | Advertising & Marketing, Blog, Test Results, Website/Landing Page Strategies and Tactics
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to grab your prospects’ attention and... ![Why a Magalog can dramatically boost your response sales and profit [Video Brief]](https://cdmginc.com/wp-content/uploads/2019/04/why.jpg)
by DMU | Apr 25, 2019 | Advertising & Marketing, Blog, Direct Response Copy Tips, Latest Direct Mail, Successful Marketing Campaigns
Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some produce better newsletters... 
by DMU | Apr 25, 2019 | Advertising & Marketing, Direct Response Copy Tips
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling.... 
by DMU | Apr 15, 2019 | Advertising & Marketing, Direct Response TV and Radio, Integrated Marketing
TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and visited them in New York. The goal: to grow, expand and make more money. The Challenge My CDMG team and I were asked to create a campaign to: Set apart... 