Christmas… are you going to use the best strategies and tactics possible for Christmas 2019? The expected total sales increase for this Christmas season is 4.8% to 5.2% more than 2018. The November-January season is traditionally the best time of the year to advertise...
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multi platforms to increase response rates further. Write and...
For consumer marketing, a new study shows the importance of Mobile Optimizing your lead generation or sales. This means your ads or landing page conversion series is powerfully optimized for cell phone users. Here are six important findings you should know. The...
Recently, I met with a top investment newsletter writer, author, and podcaster. Listen as we talk about why he and I both think that the key to being successful is to know your “productive purpose in life.” It’s to figure out how to implement your vision for helping...
Launching a new product is never easy … and the media or channel you choose to use is absolutely essential. With most products and services, we recommend direct mail … it minimizes the risk of a new launch and can maximize the chance of success. Here’s an example of a...
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