by Craig Huey | Dec 4, 2020 | Advertising & Marketing, Blog, digital marketing, Integrated Marketing
Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions and marketing during economic instability. What you may find surprising is that we see marketing during a recession as a great opportunity to get...
by Craig Huey | Dec 4, 2020 | Advertising & Marketing, digital marketing, Successful Marketing Campaigns
How do you get new prospects when people are pulling back on spending in a recession— when businesses are closing, unemployment is high, the economy is uncertain? Many CEOs, vice presidents, and marketing managers are asking themselves this question for the second...
by Craig Huey | Nov 25, 2020 | Advertising & Marketing, Integrated Marketing
Christmas … are you going to use the best marketing strategies for Christmas 2020? The expected total sales increase for this holiday season is set to between 4.5 and 5% more than last year…despite the pandemic. The November-January season is traditionally the...
by Craig Huey | Aug 7, 2020 | Advertising & Marketing
As we talk about every year, you need to cut back on your media budget on areas affected by natural or man-made disasters. Being proactive and knowing where large areas are impacted by hurricanes, tornadoes, earthquakes, fires, riots, flooding and more will save your...
by Craig Huey | Aug 7, 2020 | Direct Response Copy Tips
Pandemic … politics … bad weather … ? Remember these 10 direct response copy rules to get you through any external (or internal) challenge that may come your way … “Company believes”? Remember, your prospects don’t care what you think. They only care about what...
