TheStreet.com is an investment website – probably one of the largest in the world. Despite their success, they saw existing ad revenue drop when the market dropped. So, they came to my agency for help in increasing revenue and growth. The Challenge We were asked to...
Last Thanksgiving, more consumers engaged in multiscreen shopping than ever before. This consists of shopping in-store, online and on mobile devices in order to find the best deal. Sales from mobile phones alone accounted for over one-third of all Black Friday sales....
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner ads offer great ROI when combined with retargeting. Let me show you a test where I increased the banner ad response rate by 187%. In fact, most of...
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific facts are needed or the sale/lead won’t be generated. Others will respond best to a highly emotional piece. Some of the great fundraising...
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners....
![29 Surprising Marketing Trends for Political Campaigns [Update]](https://cdmginc.com/wp-content/uploads/2019/10/Marketing-Trends.jpg)