by Craig Huey | Jul 9, 2020 | Direct Response Copy Tips
Do or die! The first paragraph of your direct mail letter, email, Facebook ad, landing page, digital ads, video script, TV commercial, brochure or other advertising material is one of the most critical elements to your success or failure. You must grab your reader’s... ![4 Powerful Direct Mail “Lift Note” Tactics: the Lost Secret to Post Pandemic Recovery and Profits [Video Brief]](https://cdmginc.com/wp-content/uploads/2020/07/Untitled-design-4.png)
by Craig Huey | Jul 9, 2020 | Advertising & Marketing
Many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is, the lift note. And as it’s name implies, it’s a perfect way to “lift” your response in the pandemic recovery. Many so-called direct mail “experts” or ad... 
by Craig Huey | Jul 9, 2020 | Advertising & Marketing
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or general consumer lead-gen marketing. Why? Because the accredited investor... 
by Craig Huey | Jul 1, 2020 | Latest Direct Mail
Direct mail delivery has mostly returned to normal … with a few minor problems. Mailers in March, April, and May experienced major delays. But mostly those have been resolved, with the exception of a couple of new pandemic and protest hotspots. For those who continued... 
by Craig Huey | Jul 1, 2020 | Successful Marketing Campaigns
The economic recovery is underway. In some states, like Florida, Arkansas, Oklahoma, and Tennessee … it’s on steroids as the states open up. In states with tight regulations still in place, like New York, California, New Jersey, and Illinois … it’s slow and anemic.... 