by DMU | Jun 17, 2019 | New Strategies and Tactics, Successful Marketing Campaigns, Uncategorized
Box and subscription marketing is exploding…and our experience using direct response marketing to become successful is unmatched in the industry. Caleb Huey, our VP of marketing strategy, recently met with David Bakey of Harry’s, a B2C men’s grooming brand.... 
by DMU | Jun 17, 2019 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
I’ve gotten calls about our new breakthrough, the videolog. It’s a video placed in a direct mail format, and let me tell you… It’s powerful. You open the mail piece and watch the video begin to play surrounded by persuasive copy and art. But the videolog is not... 
by DMU | Jun 17, 2019 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
If you can boost your renewals or conversion rates by 10% … 20% … or even 30%, it will translate into a powerful increase in profits. I have created over 100 renewal and conversion series. These are critical to your success. Let me tell you about one company that won... 
by DMU | Jun 17, 2019 | Advertising & Marketing, New Strategies and Tactics
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material – such as email. If the original image can’t be displayed in your email, your recipients will see... 
by DMU | Jun 11, 2019 | Uncategorized
One of the most powerful and compelling ways to: Create believability and credibility Define your unique selling proposition (USP) Gain confidence and trust Overcome skepticism Bridge the gap between interest/action and leads/sales Encourage interest and relationship... 