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Direct-Response Radio Alert: 10 Things Marketers Should Know Including the Dramatic Christian-Radio Expansion Marketers Cannot Afford To Ignore [Top 10 List]

Key Takeaways Religion—Teaching/Variety now includes 2,180 stations—an increase of 71 stations in just 12 months. Contemporary Christian Music is America’s fourth-largest format, with 1,452 stations and a year-over-year gain of 26. Together, the two Christian categories account for 3,632 stations—creating [...]

By Craig Huey|2026-08-03T22:34:09-06:00August 3, 2026|Christian Radio, Digital Advertising, Direct Response Radio, Radio, SiriusXM|

Testing Corner: “Teases” That Make a Difference How One Small Headline Change Increased Sales and Profit Dramatically

Key Takeaways: How Headlines and Testing Increase Response and Profit Small headline changes can dramatically impact marketing performance by improving response, conversions and overall profitability. Emotional and curiosity-driven “tease” copy often outperforms straightforward promotional copy because it creates stronger engagement [...]

By Craig Huey|2026-05-20T22:24:03-06:00May 20, 2026|Digital Advertising, Headlines, Successful Marketing Campaigns, Teaser, Testing Corner|

Major Marketing Shift: Why Smart Marketers Are Using Direct Mail to Supercharge Growth

Key Takeaways: Direct mail response rates often outperform digital advertising dramatically. A 1% response from 1 million names produces 10,000 leads or buyers within days. Direct mail combined with digital marketing can generate up to 84% higher ROI. Most agencies [...]

By Craig Huey|2026-03-18T16:56:19-06:00March 18, 2026|Advertising & Marketing, Digital Advertising, Direct Mail|