Meet the CDMG Team

Craig Huey

Craig Huey

Founder & President

Caleb Huey

Caleb Huey

VP of Creative Strategy

Scott Sheppard

Scott Sheppard

Chief Operating Officer

Johnny Greene

Johnny Greene

VP of Strategic Partnerships

Jordan White

Jordan White

Senior Account Executive

Kimberly Nichols

Kimberly Nichols

Senior Account Executive

Dan Rouse

Dan Rouse

Account Executive

Kristina DeVinney

Kristina DeVinney

Art Director

Suzanne Pfeil

Suzanne Pfeil

Senior Graphic Designer

Teresa van den Barselaar

Teresa van den Barselaar

Senior Copywriter

Joell Robinson

Joell Robinson

Digital Marketing Director

Jeremiah Dart

Jeremiah Dart

Director of Data & Audiences

Sara Lamb

Sara Lamb

Paid Media Specialist

Debbie Nichols

Debbie Nichols

Executive Assistant

Whitney Williams

Whitney Williams

Office Administrator

Scott Sheppard

Scott Sheppard

Chief Operating Officer

Scott is our COO with 20 years of experience as an entrepreneur and executive in a variety of roles serving small companies to a Fortune 200 company (Harris Lanier).

In college he was a Men’s Tennis student athlete at Lipscomb University and earned a BS in Finance. After his days at Thomas Nelson, utilizing connections in the Music Industry and at major retail chains, he founded Record Sales Inc, an Independent Record Label and Distributor. The company sold millions of CDs, secured the rights to Johnny Cash’s SUN records that launched the famous Direct Response TV ads and served retailers such as Wal-Mart, Dollar General, and Costco.

As COO of Click Effects, the company grew from operating out of a small house to become a world leader in video content delivery for LED boards. The company served over 70% of all major league professional sports teams and venues plus major events such as the Super Bowl, NFL Draft, Olympics, World Cup, US Open Tennis Championships, Ryder Cup, World Series, Stanley Cup, and Final Four. Scott managed the sale of Click Effects to Chyron Hego.

Scott loves traveling, sports, spending time with his family, and lives in East Nashville with his wife Ivy and daughters Peyton and Sienna.

Johnny Greene

Johnny Greene

VP Strategic Partnerships

Responsible for collaborating & designing partnerships that enable clients to grow faster and exceed their revenue goals. Johnny has significant experience developing successful initiatives across multiple verticals that utilize cutting-edge strategies to drive new revenue.

Jordan White

Jordan White

Senior Account Executive

Jordan works closely with clients, creative teams, and data to execute integrated marketing and advertising campaigns that meet or exceed client objectives. Prior to CDMG, he spent 8 years with a data analytics company supporting a top 5 national grocery retailer executing their customer loyalty program. Using customer specific shopper data, Jordan executed a multi-channel personalized marketing program that drove customer loyalty and incremental sales for their 2,000 + retail stores. He graduated college from the Pennsylvania State University with dual majors in marketing and business management. Fun fact: Jordan has solved a Rubik’s Cube.

Kimberly Nichols

Kimberly Nichols

Senior Account Executive

Kimberly partners with clients on marketing strategic communication campaign planning and coordination and implementation of their programs. She ensures that campaigns are on time, within budget and achieves the clients strategic brand objectives. With 23 years’ experience in the fields of marketing, communications, and advertising she has provided clients with best practice knowledge in developing marketing strategies for Education, Financial, Wellness, Government, Healthcare, Health Plans and Insurance vertical markets. Kimberly graduated from Indiana University with a Bachelor of Art in Communications and a minor in Psychology. After excelling as a Women’s basketball student-athlete at IU, she continues to be active in sports, cooking and traveling the world with her husband.

Teresa van den Barselaar

Teresa van den Barselaar

Senior Copywriter

Teresa strategizes and creates all written components of your marketing campaigns … using direct response copy skills she honed under the guidance of Bill Bonner, Michael Masterson, Jay Livingston, Scott McDonough, Clayton Imeri … and now Craig Huey (to name but a few). She brings a unique perspective that straddles the world of journalism, public relations, publishing, and sociology. She combines all of those elements to create promotions (long form, short form, magalog, bookalog, newsalog, etc.), digital ads, landing page copy, reports, white papers, video scripts, you name it, that are emotionally stirring, powerful, and above all effective. She is a master voice mimic … able to ghostwrite for your spokesperson or you in a message as strong or as gentle as you need.

Teresa graduated from Rhodes University in South Africa with a Bachelor’s degree in Journalism and Master’s degree in Sociology.

She’s not a grammar nazi, preferring to write conversationally to build relationships with prospects, gain their trust and loyalty, and ultimately, their patronage. She’d rather put a cop in a cop car than a police officer into a law enforcement vehicle. (Although, if necessary, she can write with a stiff upper lip).

Kristina DeVinney

Kristina DeVinney

Art Director

Kristina ensures each clients’ desired message is conveyed strategically, offering the most effective campaign results — while also following CDMG’s (researched and tested) Direct Mail Guidelines. She has 28 years Graphic Design and Pre-Press experience — most of which involved agency work in Direct Mail — allowing her to gain essential experience; but most importantly to learn the science behind Direct Mail Marketing. Several years after leaving college for her commercial art degree, Kristina returned to college for certification in Adobe (creative design) applications and supplemental education in typography. She holds a Certificate of Craftsmanship from Printing Industries of America (PIA), which proves beneficial with print vendor relationships. Kristina has been called “Tenacious & Dogged”, something she proudly displayed while walking over 500 miles on the Camino de Santiago Frances pilgrimage — starting in St Jean Pied de Port, France and walking to Santiago de Compostela, Spain.

Joell Robinson

Joell Robinson

Digital Marketing Director

As our in-house digital marketing expert, Joell plans, develops, implements and manages the overall digital marketing strategy. With over 10 years of experience in the digital marketing space, she is well versed in both organic and paid strategies. Her background provides our clients with a unique perspective on digital marketing. She graduated from Arizona State University with a Bachelors in English Creative Writing. She is Google Search and Display Certified and is a Certified Trading professional through the TradeDesk. When Joell isn’t taking care of our clients you can find her with her two beautiful boys and husband or making wall hangings for her Etsy shop.

Jeremiah Dart

Jeremiah Dart

Director of Data & Audiences

Jeremiah connects our clients with their most relevant prospects by combining the power of audience profiling, multi-point transactional records, big-data, machine learning, and on-point response messaging. The resulting matrix allows our clients to make sound data oriented marketing decisions so that their spend is directed to the most effective channels with the highest return on investment. His 16 years of experience in marketing, data science, business growth strategy, and audience profiling allows him to super power our client’s campaigns by leveraging the depth, breadth, and resolution of the big-data transactional ecosystem against the known variables of their current customer data-base. Jeremiah is an avid proponent of free market economics and a huge Lord of the Rings nerd.

Sara Lamb

Sara Lamb

Paid Media Specialist

Sara executes our marketing campaigns, analyzes results and optimizes the campaign while it runs to ensure the best results. Sara stays informed on marketing trends by utilizing her previous research experience at the University of Tennessee. She started her career in the marketing department at a Nashville art college where she deployed paid and organic marketing campaigns. She graduated from the University of Tennessee with a Bachelor of Science in Communications and Public Relations and a minor in Business. Oh, and she also backpacked 17 countries in Europe with $4,000.

Dan Rouse

Dan Rouse

Account Executive

Working closely with our clients, creative team, and data team, to execute integrated marketing and advertising campaigns, Dan meets and exceeds client objectives. Prior to CDMG, he spent seven years owning and operating a men’s retail business here in Nashville, TN. Dan graduated from The Master’s University with a BS in Business Management. His hobbies include gardening, fashion, and all things bourbon.

Debbie Nichols

Debbie Nichols

Executive Assistant

With the attention to detail and the ability to communicate, Debbie is key in assisting the CEO in ensuring tasks are complete and promises met. As an Executive Assistant with over 25 years of experience, she is considered top-notch in her field. Debbie has worked for major corporations such as Southwestern Bell, Inc., Harper Collins Publishers, and Ascension Saint Thomas providing her the unique ability to provide support in many areas of the business. She attended Welch College, along with Nashville State Community College with a focus in Business and Athletics. If her decision is to walk the red carpet or run the basketball court, basketball wins (although, she’s done both!).

Suzanne Pfeil

Suzanne Pfeil

Senior Graphic Designer

From brand identity, environmental graphics, print/web design, to photography, Suzanne delivers visual communication products while regularly crushing deadlines. With extensive experience in the industry, she shares her gift of communication on and off the computer.

Beginning her career as a photographer, Suzanne moved on to earn a BFA, concentration in Graphic Design and Advertising, from O’More College in Franklin, TN. She has worked for Fortune 500 companies to small boutique agencies for more than two decades, always recognizing each project has its unique set of needs.

Aside from creating designs and images, she is also an instructor at Steadfast and True Yoga, in her hometown of Nashville, TN.

Whitney Williams

Whitney Williams

Office Administrator

Ensuring and managing information and tasks, Whitney keeps the office running smoothly and disruption free. With excellent communicative and organizational skills, she executes each duty with precision. She graduated from Middle Tennessee State University with a BS in Child Development and Family Studies, and a minor in Developmental Psychology. In her down time, she runs her own business hosting live electronic-music events in the Nashville, TN area.

 

Craig Huey

Craig Huey

Founder & President

Recognized as one of the world’s leading experts in direct response marketing, Craig is the winner of 86 major marketing awards for break-through campaigns for multi-million dollar sales.

He has helped turn small companies into thriving businesses and medium-sized businesses into multimillion dollar corporations using his expertise in direct response marketing, direct mail, targeting strategy, and accountable advertising.

Craig is also the publisher of the industry newsletter Direct Marketing Update and the President of InfoMat, a postal and email mailing list brokerage and management company.

Caleb Huey

Caleb Huey

VP of Creative Strategy

For over 10 years Caleb has appeared as a guest on TV, spoken at conferences, and helped provide marketers with new ways to expand and grow. He has made millionaires out of entrepreneurs and helped grow million-dollar organizations to even higher levels of success. Caleb is an expert in the field of Direct Marketing, Digital Marketing, Video, TV, Radio and Integrated Marketing Solutions.

Meet the CDMG Team

Craig Huey

Craig Huey

Founder & President

Caleb Huey

Caleb Huey

VP of Creative Strategy

Scott Sheppard

Scott Sheppard

Chief Operating Officer

Johnny Greene

Johnny Greene

VP Strategic Partnerships

Jordan White

Jordan White

Senior Account Executive

Kimberly Nichols

Kimberly Nichols

Senior Account Executive

Dan Rouse

Dan Rouse

Account Executive

Kristina DeVinney

Kristina DeVinney

Art Director

Suzanne Pfeil

Suzanne Pfeil

Senior Graphic Designer

Teresa van den Barselaar

Teresa van den Barselaar

Senior Copywriter

Joell Robinson

Joell Robinson

Digital Marketing Director

Jeremiah Dart

Jeremiah Dart

Director of Data & Audiences

Sara Lamb

Sara Lamb

Paid Media Specialist

Debbie Nichols

Debbie Nichols

Executive Assistant

Whitney Williams

Whitney Williams

Office Administrator

Scott Sheppard

Chief Operating Officer

Scott is our COO with 20 years of experience as an entrepreneur and executive in a variety of roles serving small companies to a Fortune 200 company (Harris Lanier).

In college he was a Men’s Tennis student athlete at Lipscomb University and earned a BS in Finance. After his days at Thomas Nelson, utilizing connections in the Music Industry and at major retail chains, he founded Record Sales Inc, an Independent Record Label and Distributor. The company sold millions of CDs, secured the rights to Johnny Cash’s SUN records that launched the famous Direct Response TV ads and served retailers such as Wal-Mart, Dollar General, and Costco.

As COO of Click Effects, the company grew from operating out of a small house to become a world leader in video content delivery for LED boards. The company served over 70% of all major league professional sports teams and venues plus major events such as the Super Bowl, NFL Draft, Olympics, World Cup, US Open Tennis Championships, Ryder Cup, World Series, Stanley Cup, and Final Four. Scott managed the sale of Click Effects to Chyron Hego.

Scott loves traveling, sports, spending time with his family, and lives in East Nashville with his wife Ivy and daughters Peyton and Sienna.

Johnny Greene

VP Strategic Partnerships

Responsible for collaborating & designing partnerships that enable clients to grow faster and exceed their revenue goals. Johnny has significant experience developing successful initiatives across multiple verticals that utilize cutting-edge strategies to drive new revenue.

Jordan White

Senior Account Executive

Jordan works closely with clients, creative teams, and data to execute integrated marketing and advertising campaigns that meet or exceed client objectives. Prior to CDMG, he spent 8 years with a data analytics company supporting a top 5 national grocery retailer executing their customer loyalty program. Using customer specific shopper data, Jordan executed a multi-channel personalized marketing program that drove customer loyalty and incremental sales for their 2,000 + retail stores. He graduated college from the Pennsylvania State University with dual majors in marketing and business management. Fun fact: Jordan has solved a Rubik’s Cube.

Kimberly Nichols

Senior Account Executive

Kimberly partners with clients on marketing strategic communication campaign planning and coordination and implementation of their programs. She ensures that campaigns are on time, within budget and achieves the clients strategic brand objectives. With 23 years’ experience in the fields of marketing, communications, and advertising she has provided clients with best practice knowledge in developing marketing strategies for Education, Financial, Wellness, Government, Healthcare, Health Plans and Insurance vertical markets. Kimberly graduated from Indiana University with a Bachelor of Art in Communications and a minor in Psychology. After excelling as a Women’s basketball student-athlete at IU, she continues to be active in sports, cooking and traveling the world with her husband.

Teresa van den Barselaar

Senior Copywriter

Teresa strategizes and creates all written components of your marketing campaigns … using direct response copy skills she honed under the guidance of Bill Bonner, Michael Masterson, Jay Livingston, Scott McDonough, Clayton Imeri … and now Craig Huey (to name but a few). She brings a unique perspective that straddles the world of journalism, public relations, publishing, and sociology. She combines all of those elements to create promotions (long form, short form, magalog, bookalog, newsalog, etc.), digital ads, landing page copy, reports, white papers, video scripts, you name it, that are emotionally stirring, powerful, and above all effective. She is a master voice mimic … able to ghostwrite for your spokesperson or you in a message as strong or as gentle as you need.

Teresa graduated from Rhodes University in South Africa with a Bachelor’s degree in Journalism and Master’s degree in Sociology.

She’s not a grammar nazi, preferring to write conversationally to build relationships with prospects, gain their trust and loyalty, and ultimately, their patronage. She’d rather put a cop in a cop car than a police officer into a law enforcement vehicle. (Although, if necessary, she can write with a stiff upper lip).

Kristina DeVinney

Art Director

Kristina ensures each clients’ desired message is conveyed strategically, offering the most effective campaign results — while also following CDMG’s (researched and tested) Direct Mail Guidelines. She has 28 years Graphic Design and Pre-Press experience — most of which involved agency work in Direct Mail — allowing her to gain essential experience; but most importantly to learn the science behind Direct Mail Marketing. Several years after leaving college for her commercial art degree, Kristina returned to college for certification in Adobe (creative design) applications and supplemental education in typography. She holds a Certificate of Craftsmanship from Printing Industries of America (PIA), which proves beneficial with print vendor relationships. Kristina has been called “Tenacious & Dogged”, something she proudly displayed while walking over 500 miles on the Camino de Santiago Frances pilgrimage — starting in St Jean Pied de Port, France and walking to Santiago de Compostela, Spain.

Joell Robinson

Digital Marketing Director

As our in-house digital marketing expert, Joell plans, develops, implements and manages the overall digital marketing strategy. With over 10 years of experience in the digital marketing space, she is well versed in both organic and paid strategies. Her background provides our clients with a unique perspective on digital marketing. She graduated from Arizona State University with a Bachelors in English Creative Writing. She is Google Search and Display Certified and is a Certified Trading professional through the TradeDesk. When Joell isn’t taking care of our clients you can find her with her two beautiful boys and husband or making wall hangings for her Etsy shop.

Jeremiah Dart

Director of Data & Audiences

Jeremiah connects our clients with their most relevant prospects by combining the power of audience profiling, multi-point transactional records, big-data, machine learning, and on-point response messaging. The resulting matrix allows our clients to make sound data oriented marketing decisions so that their spend is directed to the most effective channels with the highest return on investment. His 16 years of experience in marketing, data science, business growth strategy, and audience profiling allows him to super power our client’s campaigns by leveraging the depth, breadth, and resolution of the big-data transactional ecosystem against the known variables of their current customer data-base. Jeremiah is an avid proponent of free market economics and a huge Lord of the Rings nerd.

Sara Lamb

Paid Media Specialist

Sara executes our marketing campaigns, analyzes results and optimizes the campaign while it runs to ensure the best results. Sara stays informed on marketing trends by utilizing her previous research experience at the University of Tennessee. She started her career in the marketing department at a Nashville art college where she deployed paid and organic marketing campaigns. She graduated from the University of Tennessee with a Bachelor of Science in Communications and Public Relations and a minor in Business. Oh, and she also backpacked 17 countries in Europe with $4,000.

Dan Rouse

Account Executive

Working closely with our clients, creative team, and data team, to execute integrated marketing and advertising campaigns, Dan meets and exceeds client objectives. Prior to CDMG, he spent seven years owning and operating a men’s retail business here in Nashville, TN. Dan graduated from The Master’s University with a BS in Business Management. His hobbies include gardening, fashion, and all things bourbon.

Debbie Nichols

Executive Assistant

With the attention to detail and the ability to communicate, Debbie is key in assisting the CEO in ensuring tasks are complete and promises met. As an Executive Assistant with over 25 years of experience, she is considered top-notch in her field. Debbie has worked for major corporations such as Southwestern Bell, Inc., Harper Collins Publishers, and Ascension Saint Thomas providing her the unique ability to provide support in many areas of the business. She attended Welch College, along with Nashville State Community College with a focus in Business and Athletics. If her decision is to walk the red carpet or run the basketball court, basketball wins (although, she’s done both!).

Suzanne Pfeil

Senior Graphic Designer

From brand identity, environmental graphics, print/web design, to photography, Suzanne delivers visual communication products while regularly crushing deadlines. With extensive experience in the industry, she shares her gift of communication on and off the computer.

Beginning her career as a photographer, Suzanne moved on to earn a BFA, concentration in Graphic Design and Advertising, from O’More College in Franklin, TN. She has worked for Fortune 500 companies to small boutique agencies for more than two decades, always recognizing each project has its unique set of needs.

Aside from creating designs and images, she is also an instructor at Steadfast and True Yoga, in her hometown of Nashville, TN.

Whitney Williams

Office Administrator

Ensuring and managing information and tasks, Whitney keeps the office running smoothly and disruption free. With excellent communicative and organizational skills, she executes each duty with precision. She graduated from Middle Tennessee State University with a BS in Child Development and Family Studies, and a minor in Developmental Psychology. In her down time, she runs her own business hosting live electronic-music events in the Nashville, TN area.

 

Craig Huey

Founder & President

Recognized as one of the world’s leading experts in direct response marketing, Craig is the winner of 86 major marketing awards for break-through campaigns for multi-million dollar sales.

He has helped turn small companies into thriving businesses and medium-sized businesses into multimillion dollar corporations using his expertise in direct response marketing, direct mail, targeting strategy, and accountable advertising.

Craig is also the publisher of the industry newsletter Direct Marketing Update and the President of InfoMat, a postal and email mailing list brokerage and management company.

Caleb Huey

VP of Creative Strategy

For over 10 years Caleb has appeared as a guest on TV, spoken at conferences, and helped provide marketers with new ways to expand and grow. He has made millionaires out of entrepreneurs and helped grow million-dollar organizations to even higher levels of success. Caleb is an expert in the field of Direct Marketing, Digital Marketing, Video, TV, Radio and Integrated Marketing Solutions.

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