the team

The Team

The CDMG team is comprised of copywriters, graphic designers, web designers, social media specialists, and targeting specialists who work tirelessly to help you get a high response and exceptional ROI.

Each member of our team represents an integral part of the creative process. They understand how an effective approach to marketing, brand positioning and digital integration is critical to providing maximum value for the client throughout their campaigns.

01

Account executives

CDMG account executives oversee and manage all aspects of your marketing campaign, coordinating with the creatives to ensure your campaign is timely and cost-effective, and aligns with your branding and image.

02

Targeting

CDMG targeting specialists mine data across multiple channels to identify and target prospects who are most likely to respond to your offer and become a loyal frequent buyer.

03

Writer

CDMG copywriters will craft powerful, response-driven messaging that uses a direct response approach to compel your prospects to take quick action.

 

04

Web and Social

CDMG web designers and social media strategists utilize cutting-edge tools and techniques to generate new leads and significantly increase conversion on Google, Facebook, Amazon advertising, YouTube and more.

05

Designers

CDMG graphic designers create marketing pieces that generate a high response by using strategic design to captivate your prospects and drive them to the CTA (call-to-action).

Each member of our team is trained in direct response and integrated marketing, helping to produce an accountable, profit-boosting multichannel campaign for your powerful offer.

The team at CDMG will work with you to:

  • Engineer an offer that your prospects won’t be able to turn down – based on the benefits – rather than the features – of your product or service
  • Craft powerful, response-boosting copy that gets a
  • Produce a marketing campaign that relies on 40+ years of direct response expertise to ensure a low cost-per-lead and low cost-per-sale
  • Identify and develop creative solutions that generate response – and profits – across multiple channels, including direct mail, digital, social media, and more
  • Test and analyze marketing results to help ensure your campaign continues to receive improved results
  • Target and retarget your “perfect prospects” to generate new prospects, leads and customers
  • And more…

Meet Craig

The Founder and President of Creative Direct Marketing Group, Craig is recognized as one of the world’s leading experts in direct response marketing. He is the winner of 87 major marketing awards for break-through campaigns for multi-million dollar sales.

Craig has helped turn small companies into thriving businesses and medium-sized businesses into multimillion dollar corporations using his expertise in direct response marketing, direct mail, targeting strategy and accountable advertising.

Craig is also the publisher of the industry newsletter Direct Marketing Update and the President of InfoMat, a postal and email mailing list brokerage and management company.

meet Caleb

Caleb Huey is Vice President of Creative Strategy at Creative Direct Marketing Group.

For more than 10 years, Caleb has appeared on TV, spoken at conferences and helped provide marketers with new ways to expand and grow their companies.

In addition to helping companies sell their products and services, Caleb is a “JOBS Act” crowdfunding expert who has been helping companies worldwide launch, grow and dominate their markets.

The Team

Each member of our team represents an integral part of the creative process. They understand how an effective approach to marketing, brand positioning and digital integration is critical to providing maximum value for the client throughout their campaigns.

Our in-house specialists, including designers, writers, analysts and digital marketing strategists, provide the highest level of creative engineering in order to offer direct marketing advertising and solutions that outperform conventional benchmarks, providing greater focus and clarity of response for each customized client solution.