Testing is the backbone to our marketing approach at CDMG. We rigorously test multiple variables in all marketing materials to continually improve response.
In fact, over the course of our 40 years creating award-winning marketing campaigns, we’ve tested more than 10,000 different variables … and the priceless information we’ve learned through all that testing is incorporated in every campaign we manage.
But we don’t rest on our laurels.
We constantly test audiences, themes, headlines, images, copy length, graphics, ad placement, and more … identifying the most effective content and running new A/B tests to continue refining results.
Rigorous testing means a lower risk for you — and a higher overall response rate to your marketing campaign.
Our audience-testing strategies include:
Custom list integration that targets your best customers and leads to dramatically increase conversion.
Lookalike audiences that mimic your existing customers and leads for a powerful, strategic lead generation.
Data modeling to generate valuable new contacts with transactional metadata, driven by AI.