Hot words are words that, when liberally sprinkled in your text, create a spicy copy mélange!
Some examples include:
- FREE!
- New
- Now
- Emergency
- Secret
- Easy
- Introducing
- Save
Hot words make all the difference (Credit: simplystatedbusiness.com)
Are you using these words in your direct marketing campaigns? If no, you are missing out on a SECRET and EASY way of INTRODUCING your product to get huge response and large profits.
Do you need a new direction for your direct marketing campaign? Call me at (310) 212-5727 or email me at [email protected] for a free consultation.
