In direct marketing, it’s wise to avoid long subject lines.
But sometimes they work!
Check out this test below.
Subject lines can be too long … or can they?
Which of these two subject lines got the best response?
- How many stock picks made 22.92% when the S & P lost nearly 18%?
- Stock picker with 94% win rate says this stock could soar 415%
The answer?
Subject line #2!
Why do you think that #2 received higher response?
Email me at [email protected].
Want a direct marketing campaign with strong copy and super sales? Email at the address above or call me at (310) 212-5727 for a free consultation.
