Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, including editorial vs rich design and with a video picture vs. without. Finally, we tested the headlines.
Here were our results:
- We know editorial ads work better than design/display ads.
- Including a video picture increased response. In this case, the video image increased response by 48%.
- Testing headlines/ads is always critical. Headline A, Facebook missed it! Google wants it! received 18% more of a click-through than headline B, The Great Mobile App Bidding war of 2014.
If you’d like to create response-boosting ads for your next campaign, let’s talk. Give me a call at (310)212-5727 or email Caleb at [email protected].
