A few cents can be the difference between a home run or a strike out.

Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that they tested three difference options …

  1. $19.97
  2. $19.99
  3. $19.49

Can you guess which one resulted in better sales?

Results: If you guessed $19.99, you’re right!

Offered at that price, compared to the control price of $19.95, the price of $19.99 results in 10% better sales.

Surprisingly, the worst performing price point was the lowest one, at $19.49.

Why do you think consumers were more attracted to a price of $19.99 than $19.49. Email me at craig@cdmginc.com to share your thoughts.