You’re one of the “98%” of companies if you’ve never considered a “bookalog” for marketing and advertising.
What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service.
When it’s done right, your prospects won’t be able to tell the difference.
The format alone builds the credibility of its author—usually the president, entrepreneur, expert, or personality or spokesperson representing your company. Why? Because people trust an author as an authority. This additional credibility then persuades the reader to respond to your message.
What differentiates a bookalog from other books is that every word, including the title, is direct response copy.
It’s sales copy, without sound like a sales pitch. It’s an infomercial in a book format.
Bookalogs are printed and marketed.
They are put on Amazon…including Kindle.
They are even made into audio-books.
I have had B2B marketers profusely thank me for their bookalog successes, and I’ve witnessed firsthand how consumer bookalogs can generate hundreds of thousands of new buyers and millions in sales.
I remember having my hair cut a few years back and hearing my barber talk about how this mother in Florida had bought a nutritional product after reading a book. She sent him the book, and he decided to buy it, too. The book was so good, he said, that I should read it as well. As it turned out, it was actually a bookalog I’d produced with my team to sell the national product.
The bookalog is usually 120 pages…in big, easy-to-read type.
As a direct mail piece, it comes in an envelope with a 2-page letter and a response device.
Whether your audience is a few hundred or a few million prospects, a bookalog is a powerful way to turn your products into bestselling superstars.
If you’d like to learn more about the effectiveness of the bookalog, watch my short video briefing—about 2 min. Click here.
Then find out how a bookalog can work for you. Call me at (310) 212-5727 or email me at firstname.lastname@example.org to discuss creating one for your next campaign.