Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite.
Often when I speak at conferences, I’ll offer a free 15-minute consultation or a free subscription to my newsletter, which is packed with direct marketing tips.
The Test:
Recently, an online test was conducted to see what would entice people to sign up for a free email newsletter.
Test A: The landing page listed all the benefits of subscribing to the “very valuable newsletter.”
Test B: This offer was for both, a free subscription to the newsletter and a free “Special Report.”
The Results:
The second offer proved to be the clear winner, generating 55% higher response in signups.
Why do you think this is? Give us a call at 615-933-4647 or email Craig at [email protected].
