Will videos on your web page help or hurt your response?
Let’s take a look at a test that shows remarkable results:
A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process.
A radical redesign tested the additions of prominent text and video testimonials to the purchase process (Note: Navigational, copy, and graphic changes were also made, so it’s not a pure test.)
The testimonials were placed in close proximity to the final stop in the order process, clicking “Submit.”
Test:
Which website/landing page format was most effective?
- No testimonials
- Text testimonials
- Video testimonials
Results:
Both text and video testimonial usages helped raise conversions to their landing pages.
But it was the short video testimonial added to the webpage sidebar that upped the consumer credit counseling services’ conversion rate by a full 201% – compared to 25% for the text testimonial.
Are you interested in creating video content for your next marketing campaign? Our team can help you create the video and landing page using the most advanced response strategies and tactics. Our videos can be used for email, digital ads, prerolls, addressable TV, VSL’s …and websites/landing page. Give us a call at 615-933-4647 or email Michael at [email protected].
